Writing a comprehensive research report on the use of new technology Paper

Writing a comprehensive report on the use of new technology as a part of a company's service efforts - Research Paper Example Search affects the activities of individuals and all sorts of organizations. The contribution of new technology to the economic growth can have a realization when and if the technology is put to use and diffused. Diffusion itself results from a series of individual decisions to begin using the new technology, decisions that are often the result of a comparison of the uncertain benefits of the new invention with the costs of adopting it. The benefits of from adopting new technologies, for example, wireless communications are received throughout the life of the acquired innovator. The use of new technologies enhances operations and exploits new market opportunities (Manyika, 2013). When adopted at scale across an emerging type of networked enterprise and integrated into the work processes of employees, social media, and other new technologies can boost a company’s financial performance and market share. Using technology to maximize company’s business productivity creates a platform to realize real business. The business software puts organization s in an assurance of having the tools to overcome challenges of execution on strategizing every day and prosper in today’s economic times. Companies are on the increase in focusing on managing customer relationships, the customer asset, or customer equity. The rapid growth of social media, from blogs to Twitter and Facebook, to YouTube and LinkedIn, offers organizations and companies the chance to join a conversation with millions of customers around the globe every day. The groups use social media as one way of the promotional channel. They use consumer conversations and turn the information into consumer insights that impact the bottom line (Hunt, 2013). The internet based social media emergence has started a new kind of conversation among consumers and companies. It challenges the traditional ideas on brand management and marketing while in the meantime creates alternative opportunities