My Plan For Continual Improvement - 969 Words

Part of my plan for continual improvement requires me to reflect on ideas yet implemented from my previous individual learning plan. These experiences included inviting more professionals in the community such as our newly organized soccer team, to come and speak to students. Since soccer is embedded deeply in the Hispanic culture, this is a great way to connect to the cultural linguistic learners of my school. Dong (2013) added the ELL’s prior experience is a great resource, which should be included in lessons. Other guest speakers would include plumbers, architects, and engineers giving the students relevancy about schoolwork and real world application. Lastly, activities involving visiting professional worksites and attending a NASA internship program were on the list of self-improvement events with good intentions. Good intentions not acted upon become just good ideas. These ideas never came to fruition for several reasons. Full time instruction, forty hours per week of graduate studies, and two and a half our commutes left little time to explore such wonderful opportunities. In addition, since the start of my degree program my assignment has changed no longer needing many of these resources. However, one activity does relate to my current placement, which is inviting athletes on all levels to share the importance of education upon their chosen field. My timeline of generating this event will begin in September. Collaborating with other professionals will assist in theShow MoreRelatedCore Competencies For Healthcare Professionals1582 Words   |  7 PagesMy Leadership SMART Goal The Institute of Medicine has defined five core competencies for healthcare professionals. These competencies are to â€Å"provide patient-centered care, work in inter-professional teams, employ evidence-based practice, apply quality improvement, and utilize informatics.†(Finkelman, 2012, p. 214). Nurse leaders recognize that the need to put the patient first is at the heart of patient-centered care and is significant in all aspects of nursing care. Patient-centered care incorporatesRead MoreOrganizational Concepts Of Organizational Vocabulary1415 Words   |  6 PagesOrganizational Change Vocabulary Increasing my organizational vocabulary is particularly useful for me given that my organization is in the process of a long-term transition due to environmental changes in moving from a print based business to a digital based business. The company has also embarked on transformational change starting in 2013 to reduce costs, and increase market share in emerging markets where the education aged demographics will be growing in the future. The first change to radicallyRead MoreProbility And Challenges And Roles In The Claims Organization886 Words   |  4 Pageslead me to a Claims Process Manager role either corporate level i.e. John Retton, Zone level i.e. Scott Zvokel, Nicholas T DeFrancesco Why? I really enjoy process and I am passionate about improving processes like my own current assignment; total losses process in GA. Taking into account my disc assessment that â€Å"BLUE† is all over me. I can find simplicity in the most complex problem, brainstorm ideas and concepts, action planning, execute with high efficiency and generate the right outcome. I also Read MoreSample Resume : Teaching And Student Learning1523 Words   |  7 PagesPhilosophy- As an administrator, I will support and guide my staff in making meaningful connections with teaching and student learning. I will I validate my staff’s input, and recognize them as professionals. 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More specifically, ISO is not anRead MoreMarketing Analysis : Random Digit Dialing Essay984 Words   |  4 Pagesunderlying contributor(s) to the slow sales to arrive at the â€Å"focus decision problem.†1 This needs to be an overall evaluation with specific, detailed and pertinent questions included in the data research to understand where the problem lies and what improvements can be made. With sales decreasing at 20 of the most profitable stores, resulting in an overall decrease in sales by 6%, this would mean $3.5 million is at stake if market research is not implemented. Estimated to cost between $20,000 and $50Read MoreTransactional And Transformational Leadership Theory1504 Words   |  7 Pageswith them while they do it†. The theories that will aid me in my career as a leader are transactional and transformational leadership styles. Transactional leadership theory emphasizes the role of management and how their followers are encouraged through reward and punishment. Transformational leadership theory focuses on the leader and how they inspire his/her followers to achieve a higher level of ethical values and motivation. Prior to my present education the world around me seemed to demonstrateRead MorePersonal Philosophy Of Supervision And Evaluation753 Words   |  4 PagesWithin this assignment, I will identify my personal philosophy of supervision and evaluation. Currently I have been in the educational system for 15 years. Throughout this experience, I have endured multiple variations of supervision styles and evaluations. Some of the supervision styles / evaluation processes have proven to be positive while others have not. Even though some of the styles have not proven to be beneficial to my te aching career, or build my capacity as a teacher, all of these experiencesRead MoreHome Financing : An Alternative For Homeowners933 Words   |  4 Pagessatisfaction, increases energy efficiency which helps states handle the regulations put forth by the clean power plan and is cheaper than new energy generation, and it delays or eliminates the need to build new power plants. Home Financing is good for the local economy because consumers have more money to spend, and it increase the demand for people to install and maintain energy efficiency improvements or renewable energy generators. This is a large benefit to rural areas because it keeps money within theRead MoreEmployee Training and Development Essay1084 Words   |  5 Pageslong-term health and performance of the company while inspiring the lives of its employees. 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Juvenile Delinquency Essay - 1884 Words

Juvenile Delinquency There is no doubt that various experts can give us many theories as to the causes of juvenile delinquency, including ones economic background, substance abuse, delinquent peer groups, repeated exposure to violence, increased availability of firearms and media violence, however, I feel that the number one cause of juvenile delinquency is the breakdown of families, including lack of parental control over children. It is ironic in America, today, one must have a drivers license to operate a vehicle, a permit to own a gun and even a license to own a dog, but one does not have to have training or a license in order to become a parent. Without specialized educational programs in child development and parenting, many of†¦show more content†¦It brought attention to youths neglected by their parents, or approval of delinquent friends, or it solved problems of an unhappy home life in other ways. A study by the National Institute of Justice also determined that youths from neglectful h omes, single parent homes and homes in which substance abuse was a problem had a greater likelihood of being charged as a juvenile of a crime or status offense. In fact, research has shown that fifty three percent of these children are more likely to be arrested and thirty eight percent more likely to commit an act of violence. Between 1976 and 1996, the number of juveniles living in poverty grew 42 percent. Along with this growth, crimes committed by juveniles also grew. From as early as the turn of the century, experts in juvenile delinquency (Morrison, 1915) have recognized the familys early and primary role in influencing delinquency. These experts concluded that family dysfunction and poor parental supervision and socialization are major influences on childrens subsequent delinquency. Unfortunately, society did not take action on these earlier findings, thus it has only been recently that the impact of family factors has received much attention or research funding. The implicat ions of existing research are that the family environment can either protect children from subsequent delinquency or put them at greaterShow MoreRelatedJuvenile Delinquency1154 Words   |  5 PagesDiscussion In common parlance, there is an understanding of juvenile delinquency as meaning adolescents breaking the law or participating in mischievous behavior. Defining juveniles as being under the age of 18 years is the general rule of thumb because, in the current legal system, upon reaching this age individuals can be tried as adults, serve in the military, and, in some states, consume alcohol. (Reckless, 1972) One may ask why juvenile delinquency is viewed as a separate construct from adult deviantRead MoreJuvenile Delinquency2109 Words   |  9 PagesJuvenile Delinquency 1 Juvenile Delinquency: Features, Causes and Solutions Shen Cheng Class: 110 Teacher: Stephanie February 29, 2012 Juvenile Delinquency 2 Outline I. Introduction Thesis statement: Nowadays, there is no denying that Juvenile Delinquency has become one of the hottest social issues. The features, causes, and solutions of Juvenile Delinquency will be discussed about in this research. II. The features of Juvenile Delinquency A. The average age of juveniles who commitRead MoreJuvenile Delinquency2343 Words   |  10 PagesOpener: B. Thesis statement: This term paper explores how family issues attribute to juvenile delinquency and how to overcome it. II. First and foremost, an unstable family structure is one of the contributing factors to juvenile delinquency. A. Single-parent household vs. two-parent household B. Child maltreatment 1. emotional neglect 2. physical abuse III. Secondly, studies have shown that juvenile delinquency is conclusively related to the family environment. A. Family cohesion B. Increasing numberRead MoreJuvenile Crime And Juvenile Delinquency1322 Words   |  6 PagesVersion). Juvenile crime, in law, term denoting various offense committed by children or youth under the age of 18. U.S. official crime reported that in the mid-1900’s â€Å"about one-fifth of all persons arrested for crimes were under the age of 18† (Funk Wagnalls, 2014). Such acts are sometimes referred to as juvenile delinquency (Funk Wagnalls, 2014. Offering constructive programs reduces juvenile delinquency and reduces recidivism. â€Å"From the beginning, the principal consideration of the juvenile courtsRead MoreJuvenile Delinquency : Adult Delinquency2861 Words   |  12 PagesAlexis Kelly SOC 333 William Franks Spring 2015 Juvenile Delinquency Prevention Programs What is juvenile delinquency? Juvenile delinquency relates to minors who commit law violations. Instead of adults commiting â€Å"crimes’, juveniles are considered to commit â€Å"delinquent acts†. Society sees juvenile delinquents as immature and in need of guidance, which is different to adults, who are seen to be responsible for their crimes. Juvenile delinquency can occur in any community, neighborhood, and schoolsRead MoreJuvenile Delinquency2264 Words   |  10 PagesJuvenile Delinquency is the participation of illegal behavior by a minor who falls under a statutory age limit. A delinquent is a minor who commits a crime or a status offense. A status offense is conduct that is illegal only because the child is under age i.e. smoking cigarettes (Senna 10, 20). The cases of Eric Smith, Lionel Tate, and an unidentified NJ child are similar only because, they are guilty of killing another child, but the Criminal Justice System treated and punished them very different lyRead MoreJuvenile Crime And Juvenile Delinquency1458 Words   |  6 PagesDay in and day out residents and visitors to the Boston area are affected by juvenile crime and delinquency. Though the crime rates in MA and across the nation are on a steady decline, these juvenile crimes are still considered a serious matter that needs attention. It is thought that juvenile offenders do not cope as well with the criminal justice system as well as adults may be able to and therefore there needs to be a focus on how the system can better aid in the rehabilitation of these youthfulRead MoreJuvenile Delinquency Essay1646 Words   |  7 PagesA juvenile delinquent offense is an act committed by a juvenile for which an adult would be tried at a criminal court. New statistics give an alarming picture: juvenile delinquency is higher as never before. According to the census bureau, in 2008 there were 1,653,000 recorded delinquent offenses in the United States. This is a 23.6% increase from 1990 when 1,337,000 delinquent offenses occurred. Today, a lot of people demand lowering the age of criminal responsibility and draconian penalties (JensonRead MoreThe And Prevention Of Juvenile Delinquency970 Words   |  4 PagesJuveniles in the justice system is an issue relevant not only to people in the criminal justice system but to society in general. There have been a number of studies done that link serious behavior problems in children to adult criminal conduct. In more recent years, there has been more research done regarding the causes and prevention of juvenile delinquency. The Department of Juvenile Justice lists 3 broad categories with many subcategories to help us understand what contributes to juvenile delinquencyRead MoreJuvenile Delinquency Is A Problem1508 Words   |  7 PagesJuvenile Delinquency When looking into the history of United States and elsewhere juvenile delinquency is a problem and has been one for over a century. Like other systems in place, the system involving juvenile delinquents has gone through many stages. In the case of the juvenile delinquency, it has gone through four stages, with us presently in the fourth. The causes behind juvenile delinquency are still unknown even today. Some blame it on the current culture, the over-exposure to violence

GREAT GATSBY Symbolism Essay Example For Students

GREAT GATSBY: Symbolism Essay GREAT GATSBY: SYMBOLISM (Original Essay)The Great Gatsby is a classic American novel, written by F. Scott Fitzgerald in 1927 about corruption, murder and life in the 1920s. The true purpose for a writer to compose any piece of literature is to entertain the reader, and this writer does this to the best of his ability. In this well-crafted tale, Fitzgerald presents a fast moving, exciting story, and to any typical reader it can be enjoyed; however, if the reader takes the time to analyze his words and truly understand his symbolism used, it can transform this account into a completely different entity. In The Great Gatsby, it is apparent that Fitzgerald uses these symbols to provide representations of what life was like during that time, and to help advance the thematic interests in his novel. According to the Merriam-Webster Online Dictionary, symbolism is defined as The practice of representing things by means of symbols or of attributing symbolic meanings or significance to objects , events, or relationships, and the author uses all varieties of symbols in the text to coax the reader into the true lives and personalities of the characters. Symbolism often allows the reader to better understand the theme and mood that the author is trying to portray. Fitzgerald uses this to show details that cannot be revealed by words alone. Through symbolism, he allows the reader to refer to other, more tangible aspects of life. Throughout this novel, the types of symbolism vary from object to object, but some of the most notable examples of symbolism include the color green, the overall setting, and the eyes of Doctor T.J. Eckleburg. The use of symbolism throughout this novel not only helps to give the reader insight into the true identities of the characters, but also further accentuates the themes portrayed throughout the novel. One of the more obvious examples of symbolism in this novel is the color green. This is evident from the beginning of the novel, when there is a s mall, flickering green light across the Manhasset Bay, separating the Manhasset Neck, also known as the East Egg, from the Great Neck, also known as the West Egg. One assumption can be made that the green hue of the light represents the envy that Gatsby has of Tom for being married to Daisy. Gatsby wishes that he was still with Daisy, and this light represents his hopes for a bright future, which he hopes to share with Daisy. Another symbolization of the color green is the meaning go. As in a traffic light signal, most people associate green with the word and action go. This can be interpreted as meaning Gatsby should go for his dream without hesitation. It implies that Gatsby and Daisy are meant to be together and nothing should stop Gatsby from his destined happiness and love with Daisy. It inspires hope for Gatsby that he is on the right path, heading towards the best years of his life. He believes that things will soon be as they once were, only better. Im going to fix everythin g just the way they were before, he said nodding determinedly. Shell see.(p. 117). Green is also the color of money, and the color of the interior of Gatsbys superfluous car. Gatsby drives a cream colored Rolls-Royce sedan, with green interior. The car in itself is just a way to show everyone that catches a glance of Gatsby to see just how wealthy he is, and a way to attract attention to himself, especially the attention of Daisy. The color green can be viewed with many perspectives, but Fitzgerald uses it to represent a plethora of concepts. The setting is another aspects that Fitzgerald utilizes as a symbol to further enhance the important themes presented in The Great Gatsby. The Valley of Ashes represents the poverty in America in the 1920s and how filthy and corrupted some peoples lives were. All of the characters in the book go to the Valley of Ashes to commit sin or illegal acts. The East Egg (home of the Buchanans) represents old-wealth as opposed to new-wealth. Most of the East Egg residents have inherited their money from their ancestors or an old friend, as in the case of Gatsby, who inherited his money from Dan Cody, a man whom he met while working as a fisherman on Lake Superior. Gatsby tries to impress everyone in the community by having small, elegant parties, which are actually very large, and most of the time the guests are uninvited. Nick emphasizes this point when he states I believe that on the first night I went to Gatsbys house I was one of the few guests who had actually been invited. People were no t invited they went there (p. 41). These people are considered to be sophisticated and rich in the blood. The old-wealth dominated the social ladder during the 1920s. These people were often stuck-up and immoralistic. They did not know what it was like to be in poverty and they were very, very selfish. The West Egg, on the other hand, represents, new-wealth. The West Egg residents were people with newly acquired wealth, of the sort of self-made millionaires. These people were often thought to be foolish in their spending and were viewed very suspiciously. Several people that lived in the West Egg did not really have an opinion about society. The people in the West Egg were far more moralistic than the residents of the East Egg because they had lived less affluent lives during their childhood and early adulthood. Also, since they have not been thrown money since the day they were born, they cherish what they do have, and work to make their lives easier, and work to let their childre n live more prosperous lives than they were able to live. From the symbolism in the settings, Fitzgerald helps to give a clearer understanding of the themes of poverty, old-wealth and new-wealth involved in the novel. Another outstanding instance of symbolism in this novel are the eyes of Doctor T.J. Eckleburg. Overlooking the Valley of Ashes is an old, eroding billboard, featuring the aforementioned doctor. They eyes used to be distinct, and well detailed, but as time has passed, the billboard itself, as well as the portrait, have faded and deteriorated, just as they seem to peer down on the faded ideals of America. The eyes are simply an unsettling, unexplained image, as they stare down on the Valley of Ashes, until George Wilson explains thatGod knows what youve been doing, everything youve been doing. You may fool me but you cant fool God! Standing behind him Michaelis saw with a shock that he was looking at the eyes of Doctor T. J. Eckleburg, which had just emerged pale and eno rmous from the dissolving night. God sees everything, repeated Wilson. (p.167). After this statement, the eyes of Dr. T.J. Eckleburg work to emphasize the lack of a fixed relation between symbols and the things they symbolize; they could mean anything to any observer, but they tend to make observers feel as though they are the ones being scrutinized. They seem to stare down at the world without the need for meaning that drives the human characters of the novel. Through Fitzgeralds wording in describing the image of Eckleburgs eyes the reader develops a mental image of an almighty being who is constantly watching over the land. The reader discerns that the eyes not only see everything but that they eyes are morbidly unhappy. As seen in previous examples of American literature, the Christ figure is depicted through one of the characters, but in this case, God is presented into a story lacking true morals through the eyes of a billboard doctor. The eyes not only symbolize a god-like be ing but also Fitzgerald himself and his negative views of 1920s society. The eyes look down on the Valley of Ashes in disgust, just as the author believes God is looking down at society negatively, and it seems that whenever someone goes to the Valley of Ashes to commit a sin, the eyes are watching over them, in an attempt to cause them to feel uncomfortable. Through the mind of any other author, an old, withered billboard would just be another piece of scenery, but for F. Scott Fitzgerald; this billboard holds a true meaning, which plays a great role into the further perceptiveness of the character of George Wilson. .u44573c8c2fae117fe9457c85aa809295 , .u44573c8c2fae117fe9457c85aa809295 .postImageUrl , .u44573c8c2fae117fe9457c85aa809295 .centered-text-area { min-height: 80px; position: relative; } .u44573c8c2fae117fe9457c85aa809295 , .u44573c8c2fae117fe9457c85aa809295:hover , .u44573c8c2fae117fe9457c85aa809295:visited , .u44573c8c2fae117fe9457c85aa809295:active { border:0!important; } .u44573c8c2fae117fe9457c85aa809295 .clearfix:after { content: ""; display: table; clear: both; } .u44573c8c2fae117fe9457c85aa809295 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u44573c8c2fae117fe9457c85aa809295:active , .u44573c8c2fae117fe9457c85aa809295:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u44573c8c2fae117fe9457c85aa809295 .centered-text-area { width: 100%; position: relative ; } .u44573c8c2fae117fe9457c85aa809295 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u44573c8c2fae117fe9457c85aa809295 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u44573c8c2fae117fe9457c85aa809295 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u44573c8c2fae117fe9457c85aa809295:hover .ctaButton { background-color: #34495E!important; } .u44573c8c2fae117fe9457c85aa809295 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u44573c8c2fae117fe9457c85aa809295 .u44573c8c2fae117fe9457c85aa809295-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u44573c8c2fae117fe9457c85aa809295:after { content: ""; display: block; clear: both; } READ: Adoph Hitler EssayF. Scott Fitzgerald uses symbolism to perfection in developing the themes presented in the American classic novel, The Great Gatsby. By using specific examples of symbolism, he is enabled to give insight into the characters involved in the events which take place in the story, as well as the events that were taking place during that time period. Fitzgerald made references in this novel that will cause people in years to come to remember the 1920s for what they truly were, and regardless of if this was his purpose in writing the tale, he will be remembered for this. The novel is awash with symbolism which enhance the themes portrayed in the novel, but a fe w specific symbols are the color green, the entire setting of the story, and the eyes of Doctor T.J. Eckleburg. All of these symbols help the reader to draw conclusions about the time period, as well as further understand the personalities and attitudes of the characters. By causing the characters to have multi-faceted characteristics and dispositions, Fitzgerald causes the reader to feel like they are involved in the book, which leads the reader to become involved in the novel and actually feel like he is one of the characters. Symbolism enhances any piece of literature, but this piece in particular utilized symbolism to flawlessness.

Virgin Atlantic Essay Example

Virgin Atlantic Essay The company I’m going to investigate is Virgin Atlantic. Virgin Atlantic is a British airline, which was founded almost 25 years ago; it is a leading player of Sir Richard Bransons Virgin Group, who own 51% of it and Singapore Airlines owns 49%. Its headquarters are located in Crawley, West Sussex, England, near London Gatwick Airport, they also have Technical Engineering Centers and other buildings and offices for cargo and Logistics in Manchester and Norfolk. It operates between the United Kingdom and North America, the Caribbean, Africa, the Middle East, Asia, and Australia from main bases at Gatwick and London Heathrow Airport, using a mixed fleet of Airbus and Boeing aircrafts. Despite Virgin Atlantic’s growth the service remains customer driven with an emphasis on value for money, quality, fun and innovation. On its long haul routes Virgin Atlantic operates a two class system: Upper Class (the airline’s business class) and Economy Class which is segmented into Premium Economy Class and Economy. Virgin Atlantic recently launched the Upper Class Suite – a new product which promises to take on other carriers’ first and business class products. Virgin Atlantic also has Upper Class Lounges at Various Airports in the UK, USA, Japan, Hong Kong and the Caribbean. Mission Statement: A Corporate mission statement should be an expression of the vision, the culture and the shared values of the organisation, as well as defining the boundaries or scope of the business. We will write a custom essay sample on Virgin Atlantic specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Virgin Atlantic specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Virgin Atlantic specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The four phrases to analyse a Mission Statement against, to evaluate its effectiveness are: Is it reasonably concrete and action oriented? Can People Understand it, relate to and put into action? Does it differentiate company from competitors? Is it simple, easy to put into words and easy to explain to customers? Virgin Atlantic has got a Simple Mission statement: 1. To grow a profitable airline 2. Where people love to fly 3. And where people love to work. 4. They’re mission Statement is easy to understand as its in simple words so nyone could understand it, including the customers. It relates to the organisation, its customers and the staff. The mission statement is concrete and action oriented but not excessively. It states what their targets are and what they are achieving for but does not go in too much in detail about them. Objectives: Our objective is to fly a profitable airline that people love to fly and where people love to work. Our focus is on further improving cust omer services for our business and leisure travellers, as well as setting new standards for the rest of the industry to follow. Our strategy is to ensure we offer the best business product in the air, grow our leisure business even further, and run an efficient but effective global airline. The Objectives of Virgin Atlantic are not too Specific, as they dont explain why people are going to love flying and working with them they dont state the best products they are planning to offer in the air. They are measurable because they could calculate the profit. They are achievable and could be achieved because the luxury airlines offer similar facilities. Objectives are also Realistic because the Virgin Group is successful and has plenty of resources including money. But there is no Time-Bound set on the objectives. Standards: Virgin Atlantics Standards are : We put customer service and commitment to our passengers at the heart of what we do. We strive to get it right, first time, every time. But occasionally, things dont go as planned. We believe that you have the right to know what level of service you can expect from us all the time even in those rare moments when we fall short of the very high standards we have set ourselves. Setting standards is useful in achieving high levels of customer care, because then the staff know what is expected from them and the success could be measured. Virgin Atlantic should also introduce other standards such as cutting down length of the queues to check in. Customer Feedback: The Methods Virgin Atlantic use to gather customer feedback is by Email, Post or Fax. These are effective methods because the feedback given in these forms is originally written or typed by the customers and can be stored to analyse and improve the service. Virgin Atlantic could also introduce Comment Cards on the planes, so customers can tick boxes and comment about their experience flying with Virgin Atlantic. The Feedback they gather is used for Accounts and Records, Advertising, Marketing and Public Relation, Administration of Membership Records, Research, Software Development and Testing and the consideration of complaints Purposes. Staff is not made aware of the feedback gathered but they should be since they have a role in the organisation. Customer Improvement To improve its Customer Care, Virgin Atlantic trains its staff at The Base- its new state-of-art training centre. According to Virgin Atlantic, Investment in its employees futures is vital for business to keep growing therefore from first day employees can focus on their training and development. Virgin Atlantic treats its employees as single most important part of Virgin Atlantic. Richard Branson believes: The people who make up Virgin Atlantic make Virgin Atlantic. This isnt a company that just talks about putting employees first or glibly claims that our people are our greatest asset. This is a company that simply wouldnt exist without the energy, the determination, the wit and the wisdom of our people†. Everyone at Virgin Atlantic has the intelligence to think on their feet and respond to any new developments that come their way, they work hard to provide unique brand and service which they are popular for. This, in turn, creates a lively, cooperative environment where everyone knows whats expected of them and works together to achieve it.. Reward and Recognition Schemes Virgin Atlantic has good reward schemes to motivate its employees and to keep them happy since they work hard. Virgin Atlantics full-time employees receive Seven free Flights to wide range of glamorous global destination. Also they offer competitive benefits packages: Pension and private medical schemes Life assurance Excellent discounts across the Virgin Group and lots of other companies Long term disability insurance Spouses and dependents benefit Dental plans Health screening Access to other major airlines discount travel, including European airlines All these benefits should motivate staff and increase their morale. Changes in Customer Care The Changes I would recommend for Virgin Atlantic to make are- Add more destinations world wide to different continents, this way the company can have a larger market and the customers would have bigger choice of destinations to fly to. Virgin Atlantic should also start flying nationally , within the UK aswell as international flights, This would be beneficial to the brand-loyal who want to travel from one city to another. Other British airlines, such as British Airways and BMI do national and international Flights. Since Virgin Group provides Various services like Virgin Trains, Virgin Mobile etc. Virgin Atlantic should offer discount to its customers who use other Virgin Product or Services, This would encourage customers. Bibliography http://virginally-atlantic. com/tridion/images/newpolicy_tcm5-540700. pdf http://wwp. greenwichmeantime. co. uk/time-zone/europe/uk/website/travel/airlines/virgin-atlantic/index. htm http://www. virgin-atlantic. com/en/gb/index. jsp http://en. wikipedia. org/wiki/Virgin_Atlantic_Airways