Life is Beautiful: A Summary

In the movie â€Å"Life is Beautiful†, Guido, the Jewish- Italian, is the protagonist of the film. The whole movie spirals around him at all times. In the second part of the movie, Guido and his son were obliged to board the death train that packed likes sardines towards the concentration camp. Guido clearly knew that once they had disembarked from the train, there will be hardly any chance for them to return to where they belonged. Since Guido and his son, Giosue, stepped onto the train, not only they journeyed into the concentration camp they also voyaged into mountains of white lies which lied deep in the wonderful fantasies.In my opinion, I think that Guido made a right decision in lying to his son that the Holocaust events were a just a game. There are many reasons that Guido was right about in concealing the truth over his son’s eyes. One of which is because his son, Giosue, did not have to be exposed to the unfair reality at such young age. The exposure to the cr uel reality would only tarnish his childhood. It will be a heavy encumbrance for Giosue to live through his childhood under the scornful and mocking eyes of the so-called superior Italians knowing that just due to the fact that he is a Jewish people.Like any other parents, Guido was no different in protecting his son from the ruthless and unwanted veracity. It is obvious in the movie that Guido made no effort in showing his love for Giosue while in the concentration camp. From hiding the truth about the Holocaust events to sharing his hard-earned portion of food with his son, Giosue was showered bountifully with paternal loves. Guido kept telling Giosue that they were in a game, a real-life competition which the winner would be rewarded a real tank. Guido managed to keep Giosue in awes because he knew that tank was Giosue’s favourite toy.By creating wonderful fantasies over the hopeless situation, Guido swallowed down every moment of bitterness in exchange of his son’s ecstasy of becoming the winner of the â€Å"game†. This way of concealment revealed that Guido loved his son very much. Even in a harsh and hapless condition, Guido still managed to flash his smile to reassure his son that they were the top contender to earn the reward. Obviously, he never wanted a single bit of cruelty and unfairness to corrupt Giosue’s childhood.In other word, he wanted Giosue to be like other hildren, relishing his childhood with bundles of toys and stacks of joyfulness. Indeed, Guido had to mask the truth for the sake of Giosue’s future. By telling Giosue that the Holocaust events were just a game, Guido gave Giosue the might to survive through the inhuman treatments in the concentration camp. In the meantime, thinking deeply, Guido also instilled discipline and perseverance into Giosue’s little mind. By creating rules for the â€Å"competition†, Guido was actually training Giosue to be disciplined and meticulous in order to w in the â€Å"first prize†.Guido made titanic sacrifices behind all of his lies about the concentration camps. Even with the gun pointing at him from behind, his cheeky antic –marching comforted and lightened up Giosue. Till the end, his walls of white lies and machinations shielded his son from the cruel reality. Guido died with his wondrous fiction without having to fret over the future of Giosue as his life and the lessons he had learned were very real. Is that right for Guido to tell his son that the Holocaust events were just merely a game? I certainly think that Guido was respectable and undoubtedly right in plotting his moves.He moulded his seamless imagination and full-heart-content love into amazing fantasies to shelter his son and protect his son’s future. It is what all great parents will do. In the movie, Guido used his vast imagination to make the best out of the wicked fate of him and his family. Guido was a downright optimistic and creative person. He made good use of the situation and events to show his imagination which often leads into bursts of laughter. Guido created fictitious world for those around him, especially his wife, Dora and his son, Giosue. He always referred Dora as â€Å"princess† and claimed to be a prince himself.When Guido mounted on a horse to rescue Dora, he was in fact entertaining the fantasy of the knight rescuing the damsel in distress. Nevertheless, he was literally saving her from her surroundings and actually was whisking her away on a horse. Although they both knew the truth, they were willing to entertain the fantasy and play the game. In this way, Guido formed a way for him to cope with reality and impregnated it with beauty and wild fantasy. Guido also cultivated several coincidences so that he could appear to have controlled fate and performed trick.He was not delighting in fraud or deception, he actually enjoyed creating another world of wonders for someone else. This accentuates the idea that a person’s perception is essential and fundamental to his manipulations and hence he affects how they handle the rest of the world. Guido’s perfect life was brought to a halt when he and his family were forced to board the one-way train, however his creativity and imagination were never cease to exist. Guido’s imagination not only aided him in winning Dora’s hands over her fiance as well as shielded his son, Giosue from the spears of discriminatory treatments.When Guido told Giosue that everything in the concentration camp was just a game, he was creating a fiction, in other words –lies, to keep Giosue’s spirits up. Although his fiction seemed exaggerated, he aimed to protect his son from the wicked reality. At end of the film, Giosue had survived the concentration camp with perseverance and courage. Eventually, Giosue claimed his first prize, a ride on the real tank. In the movie â€Å"Life is Beautiful†, fantasy is truly believed can become reality.

O’Henry Essay

Many people have not heard or have read any of the classical short stories by O. Henry a 1900 short story writer. His style of writing makes the reader feel the emotions of the characters' by detailed and deep descriptions. Because of O. Henrys unique writing his stories have delighted readers for over a hundred years. One of O. Henrys writing styles he uses In many of his stories are member s of law enforcement. In his short story â€Å"A Dollars Worth,† he uses many members of law enforcement.In that same story it makes more sense if a district attorney is being threatened by a man he put in jail rather than a regular person. It also can make the story interesting like a shootout with a criminal and the district attorney in â€Å"A Dollars Worth. † There are even more examples of law enforcement in â€Å"The Retrieved Reformation. † An example is the eminent detective Ben Price who arrested Jimmy for safe cracking. There is also the warden at the Jail that Jimm y served his sentence. The warden wanted Jimmy to stop safe cracking and Just be a good citizen.This Is Just one of O. Henrys writing styles. Another writing style of O. Henry Is the use of Irony In his stories. In â€Å"The Retrieved Reformation,† he uses Irony at the end. The Irony happens when Jimmy has to use his tools for good and not for stealing to save a girls life. O. Henry also uses Irony in his short story â€Å"The Last Leaf. † In the story Bergman an amateur artist who is not very gifted at art is able to with his art save a dying girls life. I think the way O. Henry uses irony makes his stories stand out and unique to other short story writers.He also has many other styles and his is Just another one of his writing styles. He also uses ordinary people for his characters in his short stories. In â€Å"The Gift of The Magi,' he uses two ordinary people trying to make the other happy. When he uses regular people other people might relate to same problems as the characters. Since he uses ordinary â€Å"The Last Leaf. † He can show that the artists go through the same problems as other people unlike superheroes who are untouchable. He shows that you don't need special people to make a story great, but a good story.Those are Just some of the writing characteristics of O. Henry. Because of his unique writing styles he will make the next and the next grasp his books and fall in love with them. O. Henrys writing style will has made readers laugh, cry, and feel the emotion of the characters for over a hundred years. BY Jollities unique writing his stories have delighted readers for over a hundred years. One of O. Henrys writing styles he uses in many of his stories are member s of law threatened by a man he put in Jail rather than a regular person.It also can make the Arden wanted Jimmy to stop safe cracking and Just be a good citizen. This is Just Another writing style of O. Henry is the use of irony in his stories. In â€Å"The Ret rieved Reformation,† he uses irony at the end. The irony happens when Jimmy has to use his tools for good and not for stealing to save a girls life. O. Henry also uses irony in his short story â€Å"The Last Leaf. † In the story but a good story. Those are Just some of the writing characteristics of O. Henry. Books and fall in love with them. O. Henrys writing style will has made readers laugh,

Interpretation poem

Creative Interpretation Interpret one of the poems from the course In a new material form: visual, sculptural, audio, video, and/or digital. Successful creative interpretations will go beyond portraying the thematic content of the poem and represent its formal, historical, and/or material aspects as well. Demonstrate a nuanced understanding of the poem. Rate a meaningful and complex relationship between materiality and meaning. Show that significant thought and effort has been put into the project. Your interpretation should integrate the complete text of your poem into the project in some way so that your Interpretation could be understood by an audience that hasn't read the poem. Please note that a broadside does not meet the â€Å"significant thought and effort† requirements of this project. 2.Essay Write an essay of 900-1200 words that analyzes your chosen poem and articulates how your artistic choices in your creative interpretation respond to specific thematic, formal, h istorical, and/or material aspects of the poem. Successful essays will give relevant background information about the poem. Offer a thesis statement that clearly articulates how the creative interpretation uses material features to respond to the poem. Analyze specific aspects of the poem? quoting where appropriate?that are relevant to the project's artistic choices. Leary describe how the project uses specific material features to construct an Interpretation of the poem. Be written In a formal academic style. You can assume that your reader has seen your project, so you can focus on analyzing rather than describing it. You can use â€Å"l† in this essay to refer to your choices, but the essay should focus on the poem and the project rather than your pinions, beliefs, motivations, etc. Your creative interpretation will be due in person during our final class session on Wednesday, June 4 at 3:30.Your essay will be due online by Monday, June 9 at 3:mom. Please note: the poem yo u choose for this project must be different from the ones you choose for your micro-essay portfolio and your broadside. Final Project Grading Rubric Creative Interpretation poem, including relevant formal, historical, and/or material aspects. Execution. The choice of medium is fruitful for the project; specific material choices are interesting, meaningful, and effective. Effort. The project demonstrates a significant amount of thought and effort.Essay Poem Analysis. The essay offers a compelling analysis of the poem, focusing on aspects most relevant to the project and quoting where appropriate. Project Analysis. The essay analyzes specific material choices of the creative interpretation in detail. Organization & Writing. The essay has a clear organizational structure, including an introduction, paragraphs with topic sentences, transitions, and a conclusion; the essay uses formal academic prose conventions.

Jane Eyre Coursework Example | Topics and Well Written Essays - 1000 words

Jane Eyre - Coursework Example On the very first page it is made clear that the prevailing upper class view of childhood is one of repression and dominance, since Jane finds herself in a new family, but not of the same status as the original children in that family. The mother, Mrs Reed makes it clear that Jane is an outsider, because of her birth, and that she is inferior and must learn to submit to those who are in some indefinable way superior to her when she says: â€Å"Jane, I don’t like cavillers or questioners: besides, there is something truly forbidding in a child taking up her elders in that manner. Be seated somewhere; and until you can speak pleasantly, remain silent.† (Bronte: 1922, p. 1) The tone of this cold mother figure is that of criticism and command, making it quite clear that Jane does not deserve the privileges of upper class childhood, because she does not possess the ability to hide her own feelings, keep quiet, and submit to the will of adults. The other children in the famil y, and their nurse Bessie, conspire to treat her with contempt and, at times violence, but the blame for any conflict always falls upon Jane. Appalled by the unjustness of it all, Jane’s instinct to use her reason against this â€Å"unupportable oppression† (Bronte: 1922, p. 9) is what saves her from being completely overcome. This shows a child who has developed a strong sense of right and wrong, and a firm determination to endure the hardships of childhood so that she can escape into a time where she can make her own decisions. There is a long tradition in European literature of works about childhood, and they often take the form of the Bildungsroman which is a German term meaning a novel of education. Kern defines this genre as follows: â€Å"The central feature of the Bildungsroman is the protagonist’s progress of psychological and moral growing and developing from childhood until finally maturity. The central figure has a good look at certain fields in lif e and works out his relation to them until he finally achieves true self-knowledge and is in accord with the world and himself.† (Kern: 2007, p. 4) The purpose of childhood in this genre is to provide a starting point for this journey of self-discovery. Jane’s unhappiness in her adoptive family is soon replaced by another kind of institutionalized unhappiness at the dreadful boarding school called Lowood. Here all the proper and dutiful attitudes of female childhood are drummed into the girls. The language used by the first person narrator makes it seem like a prison, and the religiosity of the regime is linked again and again with the extreme cold: â€Å"Sundays were dreary days in that wintry season. We had to walk two miles to Brocklebridge Church, where our patron officiated. We set out cold, we arrived at church colder †¦ â€Å" (Bronte: 1922, p. 55) Bronte stresses the cold and the poverty partly to emphasise the warmth and consoling power of human relation ships. In the absence of parents, Jane finds inspiration in her admiration for Miss Temple, and in the absence of brothers and sisters, she finds affection for Helen Burns. Eyre shows a childhood that is filled with physical hardship and yet an inner core of humanity remains within the child Jane,

How is the Enlightenment connected to the Scientific Revolution Essay

How is the Enlightenment connected to the Scientific Revolution - Essay Example People thought the globe was the midpoint of the cosmos (Bacon 1960). That meant that the moon, planets, and the sun revolved around the earth. Europeans used ideas based on the physical world while Romans and Greeks believed in the Bible. However, attitudes changed in the mid 1500. A spirit of curiosity gave rise to a scientific revolution (Burns 2003). Scholars were willing to question old ideas and the level of focus was improved with much observation. Europeans were leading in the exploration leading to discovery of new lands and the establishment of universities. Francis Bacon, an English writer, assisted in fostering this approach. He urged scientists to base their opinions on what they could see in the world (Bacon 1960). R. Descartes used mathematics and logic to exert his immense influence. In the mid 1600, Isaac Newton established the law of gravity. He used mathematics to show the law of gravity controlled the motion of the planets and objects on earth (Burns 2003). Paris became the European cultural center in 1700 (Oslar 2000) where people from the entire Europe gathered to new ideas about enlightenment. Marie Therese became popular for hosting and funding ideas on enlightenment. According to the letters by Isaac Newton, religion and uniqueness were necessary for innovation. In the letters, Newton said that the discovery came as a result of patient thought. The letters contained significant propositions but were imperfect in some parts. According to Isaac Newton, no matter how matter was scattered, it would be infinitely attracted towards the center (Hankins 1985). This meant that at the center there would have a particle that is attracted to all other particles at equal measure (Goodman 1973). This became known as a state of perfect equilibrium. According to the observations of the great instauration by Francis Bacon, human intellect is responsible for its own challenges and difficulties (Oslar 2000). Therefore, man should use the help at his dispo sal to address the difficulties that he faces. This exposed the levels of ignorance and the damage it causes to the quality of life. He argued that through human efforts and determination life can be restored to the perfect condition or reduced to better condition that it is now (Burns 2003). Mathematics and philosophy grew so rapidly that the two had to be separated (Sax 2001). The impact is still being felt today. Scientist came to know that observing and explaining would help them in discovering the natural laws. The scientific method became increasingly prominent (Portar 2001). The discovering had an impact on education in all levels. As more people trained in science and physics, technology advanced and new technologies were discovered. Enlightenment had unprecedented impact in the quality of life (Goodman 1973). Complicated farm machinery and textile industry were discovered causing scientific and the industrial revolution (Sax 2001). Scientific revolution sought a break from a religious and theological approach to life (Hankins 1985). In medieval times, society was largely governed by church views and traditions which discouraged open-mindedness (Oslar 2000). Enlightenment was a movement that challenged people to think and make independent decisions. Newton, Descartes and Priestly played a significant role in the discovery of sextants slide rule and

Google Apps Essay Example | Topics and Well Written Essays - 2000 words

Google Apps - Essay Example The number of domains the Google owns may range to dozens providing services like stock quotes, news headlines, images, email service and many more. The request for information is generally in forma of query and in just fraction of a second the query gets processed and is displayed on the users' screen (Google Inc). The Google which we see today has begun its project as a research project. It was hypothesized by Larry Page and was later assisted by Sergey Brin. The techniques over which search engines were based in 1996 used to display results according to the number of times the search term appear on the page. Larry and Brin worked on the concept that that for better results if the search engine analyze the relationships between the websites. The website and the page with the most links from other relevant sites, is considered as the most relevant site related to the query entered. With this thesis Google came into existence using Stanford website with the domain name being google.stanford.edu. Later in 1997, the domain google.com came into existence and in 1998 the company Google Inc became a reality (Wikipedia). The main business of Google is to generate revenue through online advertising. It provides the advertisers the most deliverable and cost effective online advertising opportunity through pages which are most relevant to the product which are being advertised. These advertisements are displayed according to the query searched for and hence are beneficial for both user and the advertiser. The Google AdWords program helps advertisers to promote their products and the Google AdSense program helps many website managers to generate revenue with ad participation though Google (Google Inc). Among all the services Google provides its users, Google Apps is the one which can have a major impact on usage of Office software. In complete sense Google Apps can be said as a service being hosted by Google for business purposes. The communication and collaboration feature of Apps makes it good enough of businesses of any size. This Web based service of Google provides its users tools to ensure collaboration on documents and spreadsheets. The documents can be shared and modified. The libraries for the reference materials can be built. Google provides this service in three different forms. The standard edition is free and has fewer features. It can be used for both normal users as well businesses purposes. The educational version contains all the available features but is available for the colleges and institutions. The condition for being a part of this is that the institute should use for educational purposes, sharing and research. The premium edition of Google Apps is available at a cost of $50 per user account per annum. This edition provides all features that are present in Google Apps. Charging money for its product is something very unique in case of Google. From the beginning Google has generated revenue through advertising tools. Almost all of the soft wares right from searching tool in late 90s of the last century to till date have been made available by Google free of cost. Even Google Apps launched in August 2006 providing services like webmail, calendaring, VoIP, word processing, spreadsheets has been free of cost. Only the premium edition launched this year with target market ranging from small

Physiology and Function Essay Example | Topics and Well Written Essays - 500 words - 2

Physiology and Function - Essay Example Peristalsis is the rhythmic segmental contraction and relaxation of the GI tract that helps in propulsion of food. Peristalsis is generally under autonomic control and is further mediated by myentric plexus located between the circular and longitudinal muscle layer. Contraction of these two muscles produces peristaltic waves, normally in a forward direction. Peristalsis plays a different role depending on the location of the GI tract. In the esophagus, it simply propels the food into the stomach. But in stomach, strong peristaltic contractions grind the food and mix it well with the acidic contents of the stomach. In the intestines the peristalsis is slow, providing sufficient time for digestion and absorption to take place (Guyton & Hall, 2000). Bile is produced and secreted by liver but is transported to gall bladder for storage. In the gall bladder it becomes concentrated and is released into the duodenum via common bile duct under the influence of cholecystokinin and vagal stimulation. Bile is composed of water, bile salts, bilirubin, cholesterol, fatty acids, lecithin and other common ions. Bile serves two important functions: assistance in fat digestions and removal of waste products. Bile does not contain any enzymes for digestion of fat but it causes emulsification of fat particles facilitating digestion and absorption in the intestinal mucosa. Bilirubin, a waste product of hemoglobin breakdown is also secreted in the feces via bile (Guyton & Hall, 2000). Saliva is secreted in the oral cavity by various glands such as parotid, submandibular, and sublingual glands. Every day these glands produce 800-1500ml of saliva. Saliva has two important components: ptyalin and mucus. Ptyalin is an amylase enzyme that helps in starch digestion, whereas mucus plays an important role in lubricating the food bolus and reducing mechanical friction. Saliva also has one important function of protecting oral cavity from invading

SWOT Case Study Example | Topics and Well Written Essays - 250 words - 1

SWOT - Case Study Example Strengths-The brand is extremely innovative and focuses on perfection especially the shape of the woman’s body. The brand also has a strong heritage and produces high quality apparel made to measure. In addition, the brand has special recognition for evening wear. Weaknesses-The brand is yet to establish itself in the lucrative, emerging and growing Asian Luxury Market which is capable of generating enormous luxury revenues. The company also has weakly participated in E-commerce. Opportunities-The brand should create more presence in E-commerce. There is also a lot of potential in venturing in low awareness market. The company should also start v venturing in mosaic bags also can be can be a big opportunity for the brand since its more affordable in comparison with its competitors. The Vionnet icon bag can be used in 3 ways and is really convenient to be used and carried by consumers. Threats- Some of the threats include the ever-increasing competition in the market. The current trends are mixing luxury and affordability. Many luxury players released more afforded clothing and products to the main part of luxury customers. Paris competitor in the same area includes Alaia, Chanel, Chloe, Dior, Ely Saab, Valentino, Lanvin, and GiambattistaValli. The current strategies used by competitors include product differentiation, and degrees of price differentiation. This would be essential in making sure different and ever-changing customer demands get satisfied as a result also, they provide very high-quality customer services and offer an ultimate luxurious shopping experiences. Also, higher presence in e-commerce. The weakness is counterfeits products and copied by other fashion companies. Since Vionnet are sold in Multiband stores, Department stores, Mono-brand store should be included. Online Luxury Shopping websites: Luisaviaroma, stylebook, modaoperandi, Net-a-porter, it’s smart to distribution their products in the multi-brands, since it’s low cost

Palm INC case study Example | Topics and Well Written Essays - 1250 words

Palm INC - Case Study Example the company, the market of the company, the industry structure of the company, the innovation of the company, the technology of the company, and the marketing strategies of the company so as to be able to further understand how the company was able to make innovations with very little cash flow. Palm, Inc. is headquartered in California, Sunnyvale. It was founded in January 1992 by Jeff Hawkins who was the former vice president of a company called Grid Systems Corporation. He was responsible for the famous pen computers that the company designed. The first product that was developed by Palm, Inc. was sponsored by Tandy Corporation and was called the Zoomer. The handheld device was marketed under the names of Tandy Z-PDA and Casio Z-7000. The products did not do so well commercially. An acquisition was made in 1995 by U.S Robotics Corp. By the year 1998, the founders of Palm, Inc. were not happy and left the company (Zheng and Lionel 229). Palm, Inc. is a company that is known mostly for the handheld devices that it produces and therefore the technology used must be up to par. The company uses computer technology that is referred to as Palm platform. The Palm platform has its own operating system that runs the application software of palm and also runs the application software of a developer who happens to be the third party. There is software that exists that enables the user to use their handwriting using what is called a pen-based interface to write. The software is referred to as the Palm’s handwriting recognition Graffiti ® (Powers 37). Synchronizing of information is something that has made everyone’s life today much easier. Software called HotSync ® has the ability to link hand computing devices with computers or databases and synchronizing the data that one wishes to synchronize. These devices also have memory storage capacity that comes in the form of Random Access Memory software which is computer based memory storage. Software exists that enables

Counting rationally to 15 Essay Example | Topics and Well Written Essays - 500 words

Counting rationally to 15 - Essay Example Blocks of wood can be labeled 1 - 15. Cups can then be placed on top of these blocks. The rule of the game would be, one cup on top of each block. To evaluate mastery on one to one correspondence, the teacher can post fifteen pictures on the board and indulge the students in yet another game. The teacher will then count the pictures on the board and the student that catches the teacher doing an erroneous counting gets an extra point. One such error by the teacher would be counting the same picture twice. Geary (1999) tells us that although children with MD understand one to one correspondence, they sometimes make mistakes on tasks that assess this concept. Children with mathematical disabilities(MD) almost always detect double counting when it is the last manipulative that is counted twice. When the first manipulative is double counted, the child has to wait until the counting is finished before he can decide whether the counting was erroneous or not. This suggests that children with MD have difficulty keeping information while counting. To solve this problem, have them use their fingers to count (Brown, Ferguson and Witzel, 2 007). This helps them associate counting with their fingers (one finger for '1', two fingers for '2' and they may use sticks as substitutes for numbers '11' through '15'). They can then keep track of the manipulatives as they count them. Stable order. The order of the word tags must be invariant across counted sets.

Chapter Questions From Global health 101 richard skolnik book Essay - 10

Chapter Questions From Global health 101 richard skolnik book - Essay Example Hand washing with soap kills invisible germs and bacteria that can cause infections (155). The burden of disease from natural disasters and CHE’s is massive compared with other causes of illness, death and disability. There is a surging increase in number of deaths resulting from natural disasters and complex humanitarian as compared to natural causes of death (330). This is more so because CHE’s are associated with other diseases like cholera, typhoid and malnutrition. A disaster refers to an occurrence that disrupts the normal life of human beings by causing death and environmental destruction. Disasters always require intervention from outsiders in terms of food, shelter and clothing. Examples are volcanoes, floods and earthquake. Complex humanitarian emergency refers to a situation caused by political unrests resulting in instability in a country. This strife can result from wars or religious and ethnic clashes. The civilians suffer most in this case due to lack of necessities resulting to cropping up of refugees. Examples of countries that experience this phenomenon are Sudan, Bosnia, Liberia and Rwanda (319). A complex disaster is a situation where severe destruction happens thereby leaving the inhabitants helpless and in dire need of urgent assistance, e.g. tsunamis and hurricanes like it happened in Haiti. The disaster left many people in serious need of basic commodities. Many lives were lost (317). Avoiding some disasters can be hard, but they can be handled before they can cause massive destruction. Examples are floods and earthquake prone areas. The following are steps taken to reduce the magnitude of threats; Identify the risks that can occur like Floods, droughts and famine, develop theories of what is likely to happen based on past experience, set aside resources to appoint and train people to deal with the situation as soon as it occurs

The Effect of World War and other World Events on the Development of Sport Essay Example for Free

The Effect of World War and other World Events on the Development of Sport Essay World War 2 effected the development of sport more dramatically than any previous world event/war, simply because it was a totally different war, civilians were in danger as well as the soldiers, due to the new style of fighting. WW2 was a much more mobile war then any other war as it was the first time when bombing was really introduced on a large scale; meaning that even if you were a civilian hundreds of miles away from the brunt of the fighting you could still be attacked from the air. This meant that you could never play sport out in the open in complete safety as bombing raids could come at any time; civilians had other more pressing matters no their mind other than playing and developing sport. Also PE in schools was set back considerably due to many PE teachers being enlisted into the army and many were used to train military personnel. Any PE that was taught in school was mainly based around individual initiative and survival rather than the concepts on sport. PE taught during the Second World War is very different to the conventional PE that we know now, although it had educative intentions, the practical side of it was predominantly physical training, rather than learning how to play particular sports. Four things mainly effected the changes that occurred in the inter-war syllabuses. The first influence being F.J.C Marshal and E. Major who published several books, they wanted to increase the importance of skill learning and the use of apparatus (possibly to make practical PE lessons more like the army style of training, i.e. assault courses etc). The next influence was the publication of female physical educationists. Veronica Tyndale-Biscoe (1945) described modern dance as using the body as a medium of expression. Similarly a gymnast Ruth Clark (1946) suggested that working on apparatus at his own value has particular value to the timid child, who gains courage through the discovery for himself of his own capabilities. So they also believed that apparatus should be used, but in such a way that children would learn about their sporting strengths and weaknesses themselves. The third influence was C.E. Cooke who extended F.J.C. Marshall and E. Majors views, by actually bringing new army apparatus into schools after seeing them in use by commandos in the Northern Command Physical Training School; she believed the children would enjoy the skill and adventure provided by the apparatus. Even though she thought the children would enjoy the skill it was still mainly aimed at physical training rather than the skills of playing sport. The last main influence of the inter-war syllabus was a woman named Miss Dudgeon, who was working at a children rehabilitation clinic. PE had always been aimed at making children react to a set task. But she believed in setting open tasks where children could respond in their own time. So sport at a PE level was affected significantly by the Second World War, but sports them selves were affected by the war as well. There was a 12-year gap between the 1938 World Cup in France and the 1950 World Cup in Brazil. The Olympics also had to be cancelled due to the Second World War as in July of 1939, just one year before the Games were to be held, The IOC awarded the Games to Helsinki, Finland. Helsinkis organizing committee prepared for the Games, but when Finland was attacked by the Soviet Union in November, they had to withdraw. The IOC (International Olympic Committee), realizing the futility of trying to find a venue for the Olympics during what would come to be known as World War II, abandoned the idea of holding the Summer Games in 1940. The 1936 Olympics were also affected by the up and coming war as the games were manipulated by the Nazi government to promote the countries political ideals. Many Germans were imprisoned so they couldnt disrupt the games. Only Germans of Hitlers so call Aryan race were allowed to compete for Germany. This had a huge affect on the game as other Germans were banned from taking part. Not only did the war effect sporting competitions that were going to happen, but also many sports players were enlisted into the army and died in battle, and therefore crippling many sports of their star players and teams. Other events have also affected sport in quite a large way; the most recent being the terrorist acts that happened on September 11th 2001. As a result of this the 2001 Ryder Cup, which was due to be played at The Belfry in England was called off, and rescheduled with the same teams and players for September 2002, again at The Belfry. All Champions League and UEFA Cup games were postponed and the Davis Cup tie between USA and India was played 12-14 October instead of its original date. The tragedy of September 11th had a big affect on sport and the athletes competing just as all other past world events have. Foot and mouth was a disease which hit England quite badly in terms of sport, as not only did it postpone professional sports but even more so amateur sports, for example most Sunday football leagues were basically stopped because of the disease spreading so rapidly. The team I played for at the time had half of their season cancelled due to our home ground being next to a farm. Also all inter school competitions were cancelled due o the outbreak. Foot and mouth effected professional bowls when the British Isles International indoor series was postponed, and the World Indoor Championships were also postponed by foot and mouth. Nearly all sport fixtures in Ireland were postponed due to the outbreak of foot and mouth, in particular games during the 6 nations cup had to be postponed, for example international matches between England and Ireland were rescheduled. There have been many events which have hindered the development of sport but it seems the societies want to play them and to play them in competition has kept sport alive, in such a way that governing bodies have been formed to increase the level at which we play. Even games like darts and snooker which might be consider as pub games have become into professions for some people. References B Davis, R Bull, J Roscoe, D Roscoe 199 Pyhsical Education and Mosby the Study of Sport Forth Edition http://www.olympic.org/uk/index_uk.asp http://news.bbc.co.uk/sport1/hi/other_sports/1207132.stm http://www.jenk1ns7.freeserve.co.uk/6nationsquotes.htm

The History About Sexism Sociology Essay

The History About Sexism Sociology Essay Sexism is a belief or attitude that one gender or sex is inferior to or less valuable than the other and can also refer to hatred or distrust towards either gender as a whole, or creating stereotypes (Britannica Para 1). Instead of considering individual merits, many people base their opinions toward a certain gender, which often lead to biased stereotypes (Blau 57). Women are usually viewed as feeble, weak being in need of support. Throughout the history, the feminist movement fought against such deep-rooted views. As a result, it is apparent that women now have much more political representation and get higher education. The passing of the Civil Rights Act of 1964 was a small victory; however, the fight to end sexism continues until this day (Blau 64). Even though many people argue that women are now equal to men in the United State, it is not true because explicit sexism is still prevalent in the workplace, media stereotyping can be seen in most places, and gender role reinforceme nts are taught to children. The most obvious form of discrimination is the difference in financial compensation for the same, exact job specification. The Equal Pay Act came into effect in 1975 (Overall 83). It seemed like a huge transformation in the workplace where women were always paid less than their male counterparts. After the Equal Pay Act, it was considered illegal to differentiate the wages for the same work based on gender alone. Starting from the 1980s, the gap between the wages of men and women narrowed significantly. The New Earning Survey in 1980 indicates that on average, men got paid 40% more than women. In 1992, the gap had narrowed even more to 25%; however, there still is a significant wage difference in highflying jobs. (Kowaleski 184). The same survey showed that the hourly wage of women were on an average 70.9% of men in 2009 (Kowaleski 189). One very important problem is that women are usually placed on the lower ladder of work force, meaning it may be very difficult to compare the skill s and the respective salary at the same time. Simple analysis of numeral figures does not take many other factors involved in apparent sexism in modern society. Another area of prolonged sexism in the workplace is the womens chance of getting promoted to executive levels. In terms of sheer number, more women are getting jobs than ever, reaching 46% of the work force; nevertheless, only 3% of women hold chief executive position. The rate of increase in the number of women executives in the last two decades is less than 2% making women still linger on the very bottom of the socioeconomic ladder. With more women getting jobs, it encourages other women who were reluctant to move into the labor market to do the same and become more career minded. Although woman now make up 46% of the work force, only 3% of woman hold chief executive positions. This has only increased by 2% in the last 20 years (Kowaleski 202). Two US reporters writing in The Wall Street Journal coined the term glass ceiling (Blau 157). This type of discrimination varies between countries but in the United States it has legal ramifications. The United Nations has stated, in 2006, that women struggle to break through a glass ceiling and that their leadership positions remain too slow (Christopher 224). The term glass ceiling describes a perceived barrier to advancement in our society. In the United States the government funds a group called the Glass Ceiling Commission, which works to help fight the glass ceiling and they also collect statistics to look in to the rampant discrimination in American society based on gender or ethnic background. The GCC stated: Over half of all Masters degrees go to women, yet 95% of the Fortune 500 companies are men. It is a clear indication that certain stereotypes and gender biases are still hindering the equality in our society. The last form of explicit sexism in the workplace is the lack of support for child-birth and child-rearing women. The Employment Act 1978 gives women, going through pregnancy and child birth, the right to have time off with no loss of position (Overall 286). This is only given, however, to women who have a career involving full time and continuous employment and stops just 29 weeks after childbirth (Overall 287). Parental leave, flexible hours, and care of the child are left for the employer and employee to discuss. This is a very complex problem because women are most often considered the primary caregiver, making it very difficult for them to give up their maternal duties. Nursery provisions for women who want to go back to work after fulfilling their domestic duties are appalling. Only 2% of work places have nursery facilities and the male dominated government seems to think that the problem doesnt exist (Burg 43). Taking into account that most women would like to have at least on e child, there is going to be a lot of women in low paid jobs because women must carry on with many roles to perform. Women will most certainly turn to part-time employment, which means they will most likely suffer from lower job security and compensation. Many people believe women are now treated fairly equal in workplaces because they see more women working in administrative positions and in the field of politics. Although it is true that there are many laws enacted to secure better working environment, statistics and reality still demonstrate wide gap between the male and the female workers (Burg 89). As of year 2009, the number of women entering college exceeded that of men; however, proportion of men and women in the labor market, especially in the management positions, is still far from being balanced (Berg 116). Sexism in workplaces is prevalent in the modern society. Mass media is the main force to be blamed for gender stereotyping causing sexism. Women are most often portrayed as sexual objects. With the growing influence of media, young men are using women in pejorative ways to gain their masculinity. The explicit lyrics and visual stimulations used in the media are usually focused in the glorification of sexist, misogynist and patriarchal ways of thinking to attract mainstream culture. Teens blindly follow and mimic many of the ideas portrayed with sexist viewpoints (Burg 172). Sadly, the women are vastly degraded in the music industry and the music videos by being represented in a disrespectful manner with an emphasis placed only on their body. This denotes them as a sex symbol, and womens reputation will continue to deteriorate because that is what the media and culture demands (Berg 174). Not only are many well-liked songs demeaning in manner, but so are the popular videos that people watch. The television industry is a major influence of young mens minds. They learn through media that the path to masculinity remains in using women as their primary tool (Burg 189). The extent of such influence is so vast that young children mimic the vulgar actions and often consider these figures as their role models (Sexism Para. 5). The brainwashed children continue watching explicit scenes of apparent sexism believing that such sexist behavior is acceptable in society. Women, on the other hand, are also brainwashed to believe that the best way to attract men is to use the sex appeal (Sexism Para 7). Both men and women are constantly absorbed in the skewed messages sent by the mass media; this is causing unconscious gender stereotyping, leading to unceasing sexism in the modern society. Male dominance is the final factor to blame for gender stereotyping done by the mass media. People deeply involved in making music, videos, or commercials are predominately males (Burg 173). Just like workplaces, males dominate the mass media. They see everything through their perspectives and interpret them with their point of views. In films, men are usually portrayed as super-heroes and protagonists saving the world from doom or feeble counter parts from danger. Women are usually portrayed as a subordinate to men. Without central male figure at the center of the plot, woman alone cannot function properly. Girls get the latent message here believing that the Prince Charming has to rescue them from dire situations. Brainwashing and gender stereotyping can be done most effectively through the mass media and it is responsible for unceasing sexism in our society (Sexism para 4). Some argue that gender stereotyping in the media is comparable to violence. Just because the audience sees the violence, it doesnt mean that it automatically gets translated into crime. It is true in that exposure to gender stereotyping will not always lead to sexism; however, in order to reduce and prevent further acts of sexism and discrimination, the frequency and the context must be controlled very strictly. The mass media must accept more female perspectives and interpretations to portray the reality. Without active involvement from all corners of our society, sexism will not cease to exist. In order to uproot such sexism from our society, younger children must be taught properly; however, as of now, gender role reinforcements are taught in various directions to young children. Little boys and girls learn from the very early stages of their lives that certain gender roles and characteristics are expected of them. The young children get their initial ideas from what they see most often, such as parents, teachers, toys, or TV programs. Subconscious imprinting occurs throughout their childhood, and such deeply rooted stereotypes go all the way to the end of their lives (Burg 231). Certain colors represent certain gender even before birth. Pinks and pastels are most often associated with girls, while blue and green are representative of male characteristics. Toys are also predestined according to gender stereotyping. Boys are taught to play around with robots and cars. Girls are usually attracted to dolls and princesses. The packaged boxes of the plastic tool set usually por tray boys as models. Dolls and kitchen sets always have girls as models, indicating that boys are in charge of doing the outdoor activities, while girls stay home and do household chores. These seemingly unrelated gender roles are deeply ingrained in the childrens minds from the earliest stages of their lives. Stronger support of traditional child rearing methods comes from parents who insist that the old way is the best. Parents or the caregivers in the earliest stages of life influence the perspectives of their children. Many mothers, for instance, explicitly tell their children how to act in front of an opposite gender. Girls are constantly pressured to act polite, shy, or naÃÆ'Â ¯ve. Boys are pressured with certain standards, such as academic achievement, manners, or bravery. Parents and caregivers incessantly pressure their children with set standards to perform (Akrami 68). Later, when they reach certain age, women are told not to be bossy or out-spoken. At the same time, men are told take care of the weak and to take control. These stereotypical gender biases are constantly rooted to children until they become adults. (Barnette 72). Proponents of gender role reinforcements taught to children argue that it is the most basic job of the parents to teach their children the most natural state of being (Davis 34) Theres nothing wrong with teaching children how to live their life; however, forceful brainwashing or constant reinforcements regardless of the childrens unique character will definitely become a problem. The parents were educated like that from their parents. Thats probably the reason why many people blindly insist certain characters or traits to their children. Parents must realize that the world is changing. Gender stereotypes must be fixed or eradicated altogether according to the pace of change in the modern society. Thats the key to more understanding and wider scope of perspective. To sum up, sexism is alive and well in our society. It is prevalent in our society, especially in the workplace, granting only partial benefits and opportunities to women. Gender stereotypes are strongly reinforced and taught in the media and in our own homes. To accomplish an absolute equality in our society, both men and women must work together for a very long time with respect. Drastic change is very unlikely, but small changes in thoughts will definitely improve the problem of sexism and discrimination in our society.

Intels International Strategic Management

Intels International Strategic Management Intel has reported a 12% boost in net profits to $2.01bn for the third quarter, contrasted with an income of $1.79bn in the year-ago quarter, on profits up 1% at $10.21bn. Operating profits rise 12% annual to $3.09bn, whereas weak EPS rise 17% to $0.35. (Des Laffey 2009, p14-18) The corporation also repurchased 93 million shares of common stock for $2.1bn throughout the period. It said mobility income rise 18% annual to $4.68bn, whereas digital venture profits fell 3% to $5.31bn, and profits from others chop down 64% to $218m. (Edward 2009, p352-60) Organically, Asia Pacific profits rise 3% to $5.38bn, whereas US profits cut down 9% to $1.88bn. Europe income increases 3% to $1.88bn, whereas Japan profits grown up 7% to $1.05bn. The sales incorporate an after-tax mutilation incriminate of $162m linked with its speculation in Numonyx, a flash-memory cooperative project with STMicroelectronics. (Sandeep and Arvind 2009, p404-14) Product selection, well-built cash flow, promise to positioning innovative technology and market impetus will allocate Intel to outpace peer corporations at a time when trade levels are hard to forecast. (Robert 2009, p134-43) Intels international business Strategy Intel Corporation (Intel) is a semiconductor chipmaker, offering sophisticated technology answers for the technology and communications corporations. (Daft 2003, p27-29) Intels products comprise of microprocessors, chipsets, motherboards, flash memory, and communications infrastructure parts (together with network and entrenched processors), wired and wireless connectivity goods, goods for networked storage space, appliance processors, and cellular baseband chipsets. (Lewandowski and Hà ¶chstà ¶tter 2008, p309-40) Intels consumers comprise original equipment manufacturers (OEMs) and original design manufacturers (ODMs), personal computer (PC) and network communications goods consumers, and further manufacturers. (Sandeep and Arvind 2009, p404-14) Its platforms comprise of principles and programs for example wireless fidelity (WiFi) and Worldwide Interoperability for Microwave Access (WiMAX), hardware and software that might comprise technologies for example Hyper-Threading Technology (HT Technology), Intel Virtualisation Technology and Intel Active Management Technology (Intel AMT), and other offering services. The corporation functions through three operating parts: digital enterprise, mobility and all other. (Robert 2009, p134-43) In the first segment of 2008, the corporation accomplished the divestiture of its flash memory assets to Numonyx. The Digital Enterprise Group (DEG) offers computing and communications stands for production and service providers. (Robert 2009, p134-43) The goods of this section are integrated into desktop personal computers, the infrastructure for the World Wide Web and project computing servers. DEGs goods comprise microprocessors, and associated chipsets and motherboards premeditated for the desktop (with customer desktop), in addition to enterprise computing market parts and communications systems parts, for example network processors and embedded microprocessors. (Lewandowski and Hà ¶chstà ¶tter 2008, p309-40) The corporation produces platform answers grounded on its microprocessors, chipsets and motherboard goods, which are designed for use in the desktop marketplace section. The other section comprises the digital home cluster, the digital health cluster and the control platforms cluster. (Sandeep and Arvind 2009, p404-14) The digital home cluster performs computing and communications platforms for customers at residence, including amusement applications and customer electronics appliances. Its products comprise microprocessors and chipsets for in house activity PCs, and entrenched consumer electronics designs, for example digital televisions, video recorders and set-top boxes. (Lewandowski and Hà ¶chstà ¶tter 2008, p309-40) The digital health cluster aims international trade prospects in healthcare study, diagnostics and output, and individual healthcare. It concentrates on healthcare information innovative and sophisticated technologies, private health products and bio-medical goods. The channel platforms cluster builds the corporations global existence in international industry. (Jarzabkowski 2004, p529-60) Additionally, it produces platform solutions intended to meet up home industry needs in certain geographies. The corporations business enterprise capital association, Intel Capital, makes equity reserves in technology start-ups and corporations globally. Intel Capital spends in a variety of corporations offering hardware, software and other product services, targeting venture, home, mobility, health, customer Internet and semiconductor production. (Dave 2007, p381-82) Basis of competitive advantages Intel is the global leading semiconductor chip producer, innovating incorporated digital technology platforms for the computing and communications market. (Vaara, Kleymann, and Seristo 2004, p1-36) The corporation has a strong industry place in all of the three sub sections of the microprocessor industry: desktop, mobile, and server. Important product names for Intel consist of: Core 2 Duo, Pentium D and Pentium 4 in desktops; Core 2 Duo, Core Duo and Pentium M in notebooks; and Xeon and Itanium in servers. In 2008, Intel had an industry share of 13.3% in the semiconductor industry, whereas Samsung Electors, the second leading seller, had an industry allocate of 8.7%. (Johnson, Scholes and Whittington 2008, p28-33) Intel has a leading product figure, which it has effectively recognised in spite of operating in a market where products are progressively more becoming commoditised. More prominently, the corporation has managed to magnetise the interest of customers through its Intel Inside product promotion. (Sutherland and Canwell 2004, p10) Business Weeks Interbrand Best Global Brands 2007 has positioned company at the seventh position, with a product worth of $30,954 million. Company has a strong industry position and product image, which augments its bargaining control and enhances shareholder buoyancy. (Johnson, Scholes and Whittington 2008, p28-33) Basis of competitive advantages in international market Traditionally, company has been a principal in introducing innovative technologies, in addition to revolutionary innovative manufacturing processes. Having the mainly superior manufacturing equipment offers noticeable benefits, with lesser cost and the aptitude to manufacture higher performance goods. (Lynch 2005, p18) Company plans to initiate an innovative microarchitecture roughly every two years and incline the next invention of silicon development technology in the superseding years, giving Intel a roadmap for incessant development in its key product lines. (Stacey 2007, p91) In 2008, company started manufacturing microprocessors supported on its 45nm Hi-k metal gate silicon expertise, and is predictable to initiate an innovative micro architecture on 45nm development machinery in 2008. (Edward 2009, p352-60) The corporation is also operational on the 32nm process technology, with strategy to manufacture the innovative technology in 2010. Well-built technological potentials have helped company hasten product growth. The corporations innovative product launches in 2007 incorporated Intel Core 2 Quad, Intel Core 2 Duo processors, Quad-core and dual-core Intel Xeon processors, and Intel Core 2 Duo mobile processors manufactured using 45nm technology. Intel also initiated storage server SSR212MC2 for SMEs operations, and company Ultra Mobile Platform 2007 for Mobile Internet Devices (MIDs) and ultra-mobile PCs, amongst others. (Edward 2009, p352-60) Intel system of manufacturing amenities, and congregation and experiment facilities, offers it a viable advantage over fables semiconductor corporations, for example Broadcom Corporation, NVIDIA, QUALCOMM, and VIA Technologies. This leading scientific competence enhances the corporations product portfolio. (Johnson, Scholes and Whittington 2008, p28-33) Value chain analysis With the beginning of the E-commerce inducement in 1998 company has came out as the industry giant in the design and production of semiconductors and microprocessors, earlier to execution of E-commerce orders were filled through phones, faxes and overnight parcel carriers. Nowadays this structure produces almost $1 billion sales per month (Des Laffey 2009, p14-18). In terms of value chain notion the company has had extraordinary benefits with the help of E-commerce. Let us examine companys e-commence approach in terms of Value Chain conception. Examining the Value Chain on Intel business both the support activities and the principal actions are conceded out with the help of E-commerce. According to Intels technology journal it shows that Intels E-commerce environment is flattering progressively more multifaceted. (Waters 2005, p15) This development is exponential is the pace of new application being set up and stirring application being upgraded (Des Laffey 2009, p14-18). E-commerce is a very vital and helpful business approach in todays world where workstation and internet are indispensable needs of existence. Intels main achievement or market control apart from the reality that it is the biggest microprocessor in the world is also due to the completion of E-commerce solutions. (Vaughan and Zhang 2007, p1c) Strategic Environment of Intel Corporation Every corporation around the world has to take strategic judgment to maintain in the industry as a business body in the long run. The company is also implementing the common strategic introduced by Porter in creating and supporting a superior performance in the industry. (Tanriverdi and Venkatraman 2005, p97-119) The company is using the Generic approaches to achieve competitive advantage over its opponents and in becoming the industry leader. (Steeve and Joanne 2009, p8-12) Cost Leadership The company is cutting expenditure in its supply chain. Building the correct manufactured goods in the right quantity is an exhausting task. Whats distorted is the companys capability to handle this intricacy. (Sandeep and Arvind 2009, p404-14) The company has re-engineered its supply chain from back-to-back- and when it comes to cutback cost on its supply chain, the companys numbers are uniformly inspiring. In 2004, Intel saved $1 billion of its costs by re-engineering its internal processes. It accumulates another $1 billion in 2005, and it is aiming $500 million more in 2006. (Des Laffey 2009, p14-18) Focus According to Porter the focus approach has two deviations. In the cost focus an organisation seeks a cost benefit in its objective section, while in differentiation focus an organisation seeks differentiation in its target segment (Des Laffey 2009, p14-18). The company seems to employ the differentiation focus variants of the focus approach. The company is still also paying attention on its core product the microprocessors. Without hesitation the company is implementing the Generic approach in its market, by cutting the cost in its supply chain to acquire cost control, by diversifying into diverse products for example health care, customer electronics etcà ¢Ã¢â€š ¬Ã‚ ¦ and however focusing on its principal production of microprocessors. In terms of strategic management these are the strategies Intel should take to generate and maintain better performance in the industry in addition to in the market. (Des Laffey 2009, p14-18) Intels Five Rival Forces Strategy There is little opportunity that a new competitor would enter the microprocessors industry and pretence an intimidation to Intel Corporation. A new competitor would require to develop an appropriate microprocessor product, requiring considerable resources expenditures and many years of engineering effort, the expansion of high performance microprocessor equivalent to Intel would possible need no less than fours year (Dodge and Kitchin 2007, p431-45) There are no substitutes for microprocessor but customers have a choice of diverse brands processors. The company has its own suppliers which provide raw materials and the company produces the processors and other devices. In business the major strategy is to convince the buyer and Intel has up to now done a lot to convince its buyers get providing pioneering processors and other devices and however Intels competitors are doing the same. (Page 2007, p28-30) The five competitor forces are present for every corporation but the altitude of impact it has varies from corporation to corporation. The intensity of impact it has on company is quite low comparing to parallel corporations in the same industry. (Robert 2009, p134-43) SWOT analysis Every corporation has internal and external surrounding factors; these factors do affects the performance of a corporation. (Robert 2009, p134-43) Firms have to obtain major strategic decisions to trounce such aspects. To examine the internal environmental aspects affecting companys we us SWOT analysis. Strengths Intels famous Brand name Introduction of innovative products Strong Advertising campaigns Weaknesses Intels world ranking of most powerful brand has dropped 10 places in 2007 Decline of Share price. Opportunity Diversifying into Different products Threats Strong competitors such as AMD, IBM. Intels well-known Brand name is its core force, and there are several other strengths that it has which is technique Intel lead the global industry of microprocessors. Intels world ranking plunged in first quarter of 2007 by 10 places primarily due to strong rivalry by Intels archrival AMD. Intels has assorted opportunities, for instance the diversification into different products. (Robert 2009, p134-43) Corporation has strong threats from its opponent AMD, in order to reduce the intimidation Intel constantly has to be one step ahead of its opponent, and to do so this requires most important premeditated decisions to be made and managed. (Des Laffey 2009, p14-18) PEST analysis To investigate the External environmental aspects affecting Intel Corporation we us PEST analysis Political Lawsuits by the competitors Antitrust law in America Economical Intel sold its XScale processors business to Marvell Technologies Social Intels sponsorship of the science talent search. Technological RD for better performance microprocessors Intel Corporation was criticised by its rivals consequently; it had to face political dilemmas over a period of time. The company sold its XScale processors, on June 2006 the company agreed to put up for sale its communications and application processor units to Marvell Technology, a storage, communications and chip manufacturer, for $600 million (Dorothea 2009, p171-83). The shift was a strategic judgment intended to allow Intel to spotlight its recourses on its core processors and server market. The company also participates in social ascription of the society in 1998 Intel became the representative support of the Science Talent Search held every year in United States. (Sandeep and Arvind 2009, p404-14) This is to glance for new talents for the prospect of the corporation. Intel maintain to research and develop inventive products, RD is decidedly essential for Intel to endure in todays competitive industry, and foremost strategic judgment are concerned on how, when and what to innovate. (Sandeep and Arvind 2009, p404-14) Globalisation drivers in competitive industry Company has entered into various tactical alliances in latest years. In January 2007, Sun Microsystems and Intel formed a tactical coalition cantered on the Intel-authorised Solaris operating system. Sun faithful to bring a complete product of venture and telecommunications servers, and workstations, supported on Intel Xeon processors. (Robert 2009, p134-43) The range of this accord spans Solaris, Java and NetBeans software, and Intel Xeon microprocessors, in addition to added Intel and Sun enterprise-group products. STMicroelectronics, Intel and Francisco Partners signed an ultimate accord in May 2007 to generate an innovative self-sufficient semiconductor corporation from the important assets of their trade, which in 2006 produced roughly $3.6 billion in collective annual profits. (Sandeep and Arvind 2009, p404-14) Intel and Asustek Computer, the worlds leading manufacturer of PC motherboards, announced strategy in June 2007 to build a notebook computer that would cost as little as $200. In December 2007, Intel collaborated with Comstar to build up mobile WiMAX in Russia. (Lewandowski and Hà ¶chstà ¶tter 2008, p309-40) In May 2008, as well as its tactical venture in Clearwire, the new wireless corporation created through the blend of wireless broadband trade of Sprint Nextel and Clearwire Corp, the corporation also penetrated into a tactical accord with the corporation. According to the accord, Intel would employ with manufacturers to implant WiMAX chips into Intel Centrino 2 processor technology-based laptops and other Intel-based mobile internet products. These affiliations and agreements with other market competitors in linked industries facilitate the corporation to develop its products competence, and also develop its visibility and convenience. (Hopfer and MacEachren 2007, p921-34) Organisational structure capabilities for implementing recommended strategy The international semiconductors industry has shown encouraging and healthy escalation rates in current years, and this performance is set to persist. The international semiconductors industry made overall revenues of $243.3 billion in 2007, in lieu of a CAGR of 7.9% for the five-year phase spanning 2003-2007. (Sandeep and Arvind 2009, p404-14) The European and Asia Pacific industries grew with relevant CAGRs of 9.6% and 11.2% throughout the similar era, to attain values of $39.3 billion and $147.2 billion, correspondingly, in 2007. (Mark and Timber 2009, p240-48) The industry is estimate to develop at a CAGR of 9% for the five-year phase 2006-2011, which is predictable to constrain the industry to a worth of $370.5 billion by the end of 2012. The European and Asia Pacific industries will develop with relevant CAGRs of 5.6% and 10.9%, to attain respective values of $51.7 billion and $239.5 billion in 2011. (Edward 2009, p352-60) Making approximately 50% of its profits from Asia Pacific, Intel is well-positioned to faucet the predicted double digit increase rates in the area. As the number one company in the semiconductor market, the corporation is well placed to take advantage of this prospect. (Global Reach 2004, p1) Expanding PC market The international computer industry, including both laptop and desktop machines, is quickly growing. The industrys volume is predictable to increase to 260.8 million units by the end of 2011, instead of a CAGR of 7.2% for the phase 2006-2011. (Sandeep and Arvind 2009, p404-14) The performance of the industry is estimate to step up, with a predictable CAGR of 6.1% for the 2006-2011 phases, which is anticipated to constrain the industry to an assessment of $220.1 billion by the end of 2011. (Dorothea 2009, p171-83) The European and Asia Pacific industries are projected to grow up at a CAGR of 6.1% and 5.4%, correspondingly, over the similar stage, to reach relevant values of $83.5 billion and $53.5 billion in 2011. This increasing PC industry offers a prospect for Intel to expand its returns base. Future strategies The firm produced its Intel Atom processor in March 2008. Intel Atom is the latest product of low-power processors intended particularly for Mobile Internet Devices (MIDs) and a group of simple internet-centric computers. Atom is completely depending on an innovative microarchitecture produced to suit diminutive and mobile devices, where the foremost focal point is on low power spending. (Nicolas 2009, p819-25) The innovative processor is the Intels smallest processor, produced with the worlds smallest transistors. Additionally, company launched the Intel Centrino Atom processor in April 2008. These innovative processors facilitate the corporation to enter the mobile internet devices industry. Though, the firms Atom processor, with a power utilisation range of 0.6-2.5 watts, requires additional optimisation to shelter an important existence in the industry. (Sandeep and Arvind 2009, p404-14) By difference, ARM, a key player in the MID and embedded chipset industry, provides a superior optimised system, and chips in the power utilisation vary of 300mW for MID applications. Sustained optimisation of the Atom processors competence would facilitate the corporation to protect its viable advantage and place in the innovative markets. (Murphy 2005, p19) Conclusion Intel faces solid rivalry across a variety of semiconductor product markets in which it functions. Semiconductor manufactures struggle on the foundation of factors for example price, quality, product features, equipment and improvement, and extra features, for example energy competence. (OLeary, Sally and Perry 2004, p338-54) Intels desktop processors participate with products accessible by AMD, IBM and VIA. Intels architecture business competes with AMD. Its server processors battle with those of AMD, IBM, and Sun Microsystems, based on competitor architectures. The companys innovative MID device micro architecture rivals with that of the ARM structural design. (Sandeep and Arvind 2009, p404-14) The companys chipsets rival in a variety of market segments with ATI Technologies, Broadcom, NVIDIA and Silicon Integrated Systems Corporation (SIS). Intel also faces rivalry from firms offering competitor microprocessor structures, for example IBM, which supplies microprocessors to Apple. IBM is as well equally developing a competitor structural design with Sony and Toshiba. Strong rivalry in all its industry segments might corrode Intels industry share and shrink its profitability.

The Cathedral :: essays papers

The Cathedral I have had many experiences that changed my outlook towards life. One of them was when I went to London, England. It was called St. Paul’s Cathedral. I had never been to a â€Å"cathedral† before, and I didn’t especially care to go and look at one. But my coach made me, and when we got there I heard a voice in my head yelling, â€Å"You’re going to hate this!† Regardless I was there and without chance to leave, so I figured I might as well try to appreciate it. Boy, am I glad I did because as I stood at the bottom of the enormous concrete steps towards the doors of St. Paul’s Cathedral, I looked up and noticed the resemblance to the capitol building. The dome on top the building looked as if it just kept going all the way to the heavens. Sitting almost on top of the dome were four statues, each pointing true North, South, East, and West. The statues of the Virgin Mary, made of gold, immediately caught my eye. I couldn’t help noticing their beauty, as I looked upward. The doorway to the cathedral resembled an enormous Indian arrowhead. There were sculptures lining the inner arches of the doorways. Each sculpture was done so intricately it looked as if it was the sculptor’s crowning achievement. On the outer edge were carvings of angels all the way to the top. Each one stacked above the other and all in different poses. Just to the left was the next row of sculptures, this one of people standing one above the other playing instruments. The third row was much like the first, of angels, except every sculpture was different and each looked frozen in time as if it was waiting for the perfect moment to come back to life. Directly above the doorway was a three level carving. The first, on the bottom, was of common people, all facing towards the center and looking as if they were begging for forgiveness from God. The second level, done on a much larger scale, was of the Disciples of Christ. Dressed in robes and all sitting down in chairs with their scruffy beards looking outward as if they were a council ready to judge me. The third level was of Christ himself. Angels, all praising him and tending to his every need surrounded him.

Waging a Revolution :: essays research papers

Waging a Revolution A poor, twenty eight year old shoemaker named Ebenezer Macintosh led the Hundreds of people. Many people where mad about the Stamp Act and stormed the street in protest. They attacked Andrew Oliver a wealthy Boston merchant who had recently been made the Stamp officer for Massachusetts. I.  Ã‚  Ã‚  Ã‚  Ã‚  Paying for Security Britain’s leaders celebrated the end of the war in Europe and North America as heartily as did the Colonists. The British victory ended more than 70 years of fighting with France in North America. There was a treaty signed in February 1763 and king George III took possession of all French territory east of the Mississippi river, including lands in Canada. a.  Ã‚  Ã‚  Ã‚  Ã‚  The Proclamation of 1763 In May 1763, Indian resentment erupted in a bloody uprising led by Pontiac, an Ottawa chief. Within a few months, Indians captured or destroyed most of the British forts on the frontier and killed many settlers. In 1763, king George issued the Proclamation of 1763, in order to prevent another war, which Britain could not afford. The proclamation issued that all land west of the Appalachians were reserved for the Native Americans. The colonists resentment grew when Parliament demanded that they help pay for the army that was to defend the frontier. b.  Ã‚  Ã‚  Ã‚  Ã‚  Sugar Act In 1764, Parliament tried to collect a series of taxes from the colonies to ease war debt and strengthen the British Empire. The Sugar Act hurt Boston especially, since that city depended on shipping and trade. The new duties caused an increase in the price of goods in the colonies. These duties hurt business and customers as well. c.  Ã‚  Ã‚  Ã‚  Ã‚  The Stamp Act In 1765 Parliament passed on a tax on all official documents and publications in the colonies, like marriage licenses, mortgages, diplomas, bills of sale, and newspapers. The Stamp Act affected everyone and most colonists hated it. Colonists agreed that Parliament had the right to levy and external tax, one to regulate trade in goods that came into colonies. The Stamp Act was an internal tax, one levied on goods within the colonies, designed only to raise revenue. Colonists argued that only their elected representatives should have the right to levy internal taxes. II.  Ã‚  Ã‚  Ã‚  Ã‚  The Coming of the Revolution The Taxation crisis of the 1760’s heated the debate between Britain and its American colonies. The Colonists argued that Parliament violated their cherished right as British subjects to consent to all taxes levied on them.

Comparing Platos Republic and Gullivers Travels Essay example -- com

Plato's Republic and Gulliver's Travels      Ã‚  Ã‚   In The Republic, Plato attempts to define the ideal state as it relates to the tripartite division of the soul. In this division, wisdom, the rational characteristic of the soul, is the most valuable and important. In the ideal state the ruling class would be the guardians, those who maintain rationality and will operate according to wisdom. Each individual "should be put to use for which nature intended them, one to one work, and then every man would do his business" (276d). This conception of the ideal state is exemplified in Jonathon Swift's Gulliver's Travels, within the society of the Houyhnhnms. Each member of the society maintains a role which he or she was born into, and according to Gulliver the Houyhnhnms are "wise and virtuous" (Swift, 260). These two qualities are most valuable to Plato within the ideal state, and are manifest in Houyhnhnm land.    The problems that occur within these "utopias" are the central problems of democracy. The question that arises is whether or not a state such as either of these is just. This problem is far too great to understand within the context of these societies, so in an attempt to understand the beneficial aspects it should be realized that if considered without "moral" judgements, these societies could function appropriately. Plato'... ...nd do just that. The maintenance of a virtuous state requires a unanimous understanding of each member's place and position. Without this understanding the ideal state cannot exist; this is why sometimes the pleasures of the individual must be overruled in favour of the needs of the society.    Works Cited Donoghue, Denis. Jonathan Swift: A Critical Introduction. Cambridge University Press: Cambridge, 1969. Marra, James L., Zelnick, Stephen C., and Mattson, Mark T.  Ã‚   IH 51 Source Book: Plato,   The Republic, pp. 77-106. Kendall/Hunt Publishing Company, Dubuque, Iowa, 1998. Swift, Jonathan. Gulliver's Travels. Oxford: Oxford University Press, 1998.

Informative: Writing and Synthesis Essay

Informative Synthesis Essay Outline Although at its most basic level a synthesis involves combining two or more summaries, synthesis essay writing is more difficult than it might at first appear because this combining must be done in a meaningful way and the final essay must generally be thesis-driven. In composition courses, â€Å"synthesis† commonly refers to writing about printed texts, drawing together particular themes or traits that you observe in those texts and organizing the material from each text according to those themes or traits.Synthesis Essay Outline: The introduction (usually one paragraph) 1. Contains a one-sentence statement that sums up the focus of your synthesis essay. 2. Also introduces the texts to be synthesized: Gives the title of each source (following the citation guidelines of whatever stylesheet you are using); Provides the name of each author; Sometimes also provides pertinent background information about the authors of synthesis essay example, a bout the texts to be summarized, or about the general topic from which the texts are drawn. The body of a synthesis essay:This should be organized by theme, point, similarity, or aspect of the synthesis essay topics. Your organization will be determined by the assignment or by the patterns you see in the material you are synthesizing. The organization is the most important part of a synthesis, so try out more than one format. Be sure that each paragraph of synthesis essay sample: 1. Begins with a sentence or phrase that informs readers of the topic of the paragraph; 2. Includes information from more than one source of synthesis essay examples; 3.Clearly indicates which material comes from which source using lead in phrases and in-text citations. [Beware of plagiarism: Accidental plagiarism most often occurs when students are synthesizing sources and do not indicate where the synthesis ends and their own comments begin or vice verse. ] 4. Shows the similarities or differences between the different synthesis essay writing sources in ways that make the paper as informative as possible; 5. Represents the texts fairly–even if that seems to weaken the paper! Look upon yourself as a synthesizing machine. Conclusion.When you have finished your synthesis paper example, write a conclusion reminding readers of the most significant themes you have found and the ways they connect to the overall synthesis essay topics. You may also want to suggest further research or comment on things that it was not possible for you to discuss in the paper. If you are writing a background synthesis, in some cases it may be appropriate for you to offer an interpretation of the material or take a position (thesis). Check this option with your instructor before you write the final draft of your paper.Sometimes you may be asked to synthesize your own ideas, theory, or research with those of the texts you have been assigned. In your other college classes you'll probably find yourself syn thesizing information from graphs and tables, pieces of music, and art works as well. The key to any kind of synthesis is the same. Synthesis Essay Format: 1. The length of your paper should be 5-7 typed double-spaced pages with reasonable margins. This does not include your bibliography (or works cited). 2. Be consistent in your use of bibliographic references; include page numbers for quotes.List all works you cited at the end of your paper 3. As you use quotations to support your ideas, make sure you do not produce a paper of lengthy quotes strung together. If you quote three lines or fewer, the quote should not be set off or indented but integrated into the text of your paper. 4. Do not use first person. 5. Connect ideas using linking devices and transitions. 6. Spend time outlining, organizing and editing your paper. Ideally, you can find someone else to proof-read your paper. 7. When you are done editing, think of a title, which best captures your thesis. Informative: Writing and Synthesis Essay Informative Synthesis Essay Outline Although at its most basic level a synthesis involves combining two or more summaries, synthesis essay writing is more difficult than it might at first appear because this combining must be done in a meaningful way and the final essay must generally be thesis-driven. In composition courses, â€Å"synthesis† commonly refers to writing about printed texts, drawing together particular themes or traits that you observe in those texts and organizing the material from each text according to those themes or traits.Synthesis Essay Outline: The introduction (usually one paragraph) 1. Contains a one-sentence statement that sums up the focus of your synthesis essay. 2. Also introduces the texts to be synthesized: Gives the title of each source (following the citation guidelines of whatever stylesheet you are using); Provides the name of each author; Sometimes also provides pertinent background information about the authors of synthesis essay example, a bout the texts to be summarized, or about the general topic from which the texts are drawn. The body of a synthesis essay:This should be organized by theme, point, similarity, or aspect of the synthesis essay topics. Your organization will be determined by the assignment or by the patterns you see in the material you are synthesizing. The organization is the most important part of a synthesis, so try out more than one format. Be sure that each paragraph of synthesis essay sample: 1. Begins with a sentence or phrase that informs readers of the topic of the paragraph; 2. Includes information from more than one source of synthesis essay examples; 3.Clearly indicates which material comes from which source using lead in phrases and in-text citations. [Beware of plagiarism: Accidental plagiarism most often occurs when students are synthesizing sources and do not indicate where the synthesis ends and their own comments begin or vice verse. ] 4. Shows the similarities or differences between the different synthesis essay writing sources in ways that make the paper as informative as possible; 5. Represents the texts fairly–even if that seems to weaken the paper! Look upon yourself as a synthesizing machine. Conclusion.When you have finished your synthesis paper example, write a conclusion reminding readers of the most significant themes you have found and the ways they connect to the overall synthesis essay topics. You may also want to suggest further research or comment on things that it was not possible for you to discuss in the paper. If you are writing a background synthesis, in some cases it may be appropriate for you to offer an interpretation of the material or take a position (thesis). Check this option with your instructor before you write the final draft of your paper.Sometimes you may be asked to synthesize your own ideas, theory, or research with those of the texts you have been assigned. In your other college classes you'll probably find yourself syn thesizing information from graphs and tables, pieces of music, and art works as well. The key to any kind of synthesis is the same. Synthesis Essay Format: 1. The length of your paper should be 5-7 typed double-spaced pages with reasonable margins. This does not include your bibliography (or works cited). 2. Be consistent in your use of bibliographic references; include page numbers for quotes.List all works you cited at the end of your paper 3. As you use quotations to support your ideas, make sure you do not produce a paper of lengthy quotes strung together. If you quote three lines or fewer, the quote should not be set off or indented but integrated into the text of your paper. 4. Do not use first person. 5. Connect ideas using linking devices and transitions. 6. Spend time outlining, organizing and editing your paper. Ideally, you can find someone else to proof-read your paper. 7. When you are done editing, think of a title, which best captures your thesis.

A case study on Padini Malaysia Essay

IntroductionIn Malaysia Padini fit the eyes catching distinguish in the close famous fiend shopping m entirely. This post to a fault the around triumphful pit that I look that potful contest with the strange a comparable(p) line flaws paying attention Giordano, Esprit, Elle and etc. From the electric razor focus group I did amongst my friends and relatives, surprisingly more than 90% of them musical theme that Padini is the foreign signed name exchangeable Esprit. Until I told them that actu each(prenominal)y Padini is the Malaysia local discoloration they as well as note proud of this dirt Padini.Thus, Padini as well as has the history from the stretch until straight off so popular in the Malaysia consumers mind. Therefore, this is the indicate why I chosen Padini as the taint that is MADE IN MALAYSIA to compete with several(prenominal) former(a) rats in Hong Kong to show that Malaysia Boleh memoirPadini began as a backend operation in Malaysias app atomic number 18l intentness, manufacturing, trading and give dress ups for retailers and distri only whenors.Padini in Malaysias is a multibillion textiles and garment industry, a place leader elusive in the distribution and retail of its testify fake labels with 170 separate storehouses and in house volcano.It has in addition proudly carried the Made-in-Malaysia stamp abroad, with garment merchandises to Singapore, Thailand, Brunei and West Asia.The success of the caller-up female genitals be attributed to the fearfulness of it management and the commitment of its staff.Padini Products RangePadini is principally an integrated operation that controls its crossings appearance expose and accessories from concept stage to manufacturing, merchandising and view trade. Each bell ringer represents a devise philosophy each philosophy covers a comprehensive range of products coached at a sharpened consumer. Brand understand is strongly endorse up by real set quality, functionality and footing.Padini BrandsWe address mode-conscious consumers of both sexes and all ages done eight distinct brands Padini Classic, Padini Authentic, PDI, P & Co, Seed, Miki House, and Rope. Vincci accessories nourish focused on the straightaway changing savorings of woman consumers, and Seed Cafe blunts an fire unexampled dimension in intellectual nourishment operations for the company.Padinis New fundsThe company is on the expansion trail, with new stores targeted in the immediate emerging for Ampang Point, Prangin Mall Penang, Jusco Maluri and IOI Mall.The Padini Mega Store in Johor Baru confirms the companys account as a visionary leader in fashion retail. The 12,000 sq ft store consolidates all its brands under one cap for a total experience in shopping for c granthes.In The PipelinePadini result maintain and addition its leadership mail service in Malaysias fashion industry through various strategies. New brands and increase product diver sity are name expansion policies. The company bequeath spread over to upgrade the range of a function of its products while emphasising cheer and quality. Vincci is the companys successful toehold in the lucrative but competitive womens footwear commercialize. There are plans to as real its dominant position with improved turnout lines and increased capacity. Having successfully etched its brand names into the consciousness of Malaysian consumers, Padini is woful to turn its various labels into regionally prize fashionleaders. It intends to fulfil the authorisation of the ex fashion grocery storeplace, especially in the Asean region, and pull up s sign ons identicalwise step up overseas selling for its products.Image ActivitiesPadini recognises the nourish of advertising and promotions in enhancing the presence and leadership of its brands. It participates in* powder magazine Advertising (Female, Nuyou, Eh, Cleo, Marie Claire, FHM, New Tide and Cittabella)* movie t heater Advertising (Tanjong Golden Village, Mega and Pavillion)Blow-up posters at trace freestanding stores, banners and fashion shows have all contributed to Padinis complete lifestyle message. pileThe vision shared by e veryone in Padini is to be the market leader in the retail industry. We are committed to achieving this terminal through hard work, discipline and inventive endeavour. Currently, Padini Holdings is consolidating its operations in order to be even more streamlined. In the pertinacious terms, we allow for continue to maintain our mellow standard of target and manufacturing quality as well as affordability. We are to a fault working towards expanding the business on a regional basis. At present, we have a growing presence in our neighbouring countries, and we bestow that there is great scope for egress. milieual discernning towards artless chosen merchandise in different countries virtually the military personnel are depending to many influences. It is p ossible to depict those influences in order to understand the market thoroughly. The sufferment of successful foreign trade strategies is based on an effective catch of the similarity and differences that exist in the countries around the world.Padini are concern with international markets unavoidableness to be aware of the form market contemplations relevant to their operations. Especially Padini only has moderate exposure to international markets. Padini similarly pretermit of experiences toward the totally differences glossiness, geographically and new(prenominal) curse word f performers countries kindred Hong Kong and Taiwan. The countries that Padini recently built their brand identity are Singapore, Thailand and Brunei.Therefore, in this appointment I plan to give voice this internal brand -Padini in Hong Kong. Although it is full of contest built this domestic brand in this full of stiff competition country. At the aforementioned(prenominal)(p) beat, Padi ni as well will hardihood a lot of the new problems alike(p) how to manage the four seasonal stocks upholding, design, 4ps and etc. But, if Padini behind over come down the problems and successfully built the brand image like Giordano, in the future Padini also nominate develop their brand in Japan, inwardness East, Pakistan and etc. It is because Giordano already successfully exonerated their outlets around the world, amazingly Giordano able to open 50 outlets in Middle East.Thus, in order to eliminate the problems we mustiness scan the environment thoroughly.Buyer demeanorIn international marketing the type of purchaser behaviour must be matched to market considerations. Thus, Padini must understand the Hong Kong consumers buying behaviour towards fashion. The type of consumer buying behaviour varies tally to the type of buying decision. The main influences hit to the differences amidst the brands available to the consumer and the degree of personalized involvement decision.Buying process is comparatively quick because of the limited differences between brands (it substance the brands that have parallel image like Bossini, Giordano, Elle and etc) But non included gamey price brands like Guess, Calvin Klein (CK), Gucci and etc. It also under low involvement, low price compare toGucci and low risk group. Thus, consumers will always make their quick and fast decision when purchase Padini products.Therefore, if Padini enter into Hong Kong market, in the future Padini will run short the potential brand in international market. horticultureThe difference of culture in international marketing is thoughtful. It is an obvious source of difference. nearly easy to manage but most the other ways round.Culture is trying to define precisely. It is the way, which people live unneurotic in a society, it also can influence by religion, education, family and reference groups.In Hong Kong the Hongkee are very concern closely their personal image, especi ally the younger generation. They are willing to spend the money to report themselves and never think about the saving. Padini will has a competitive advantage in fashion market it is because nowadays the thin out for the fashion will change so aggressively. Padini still can keep the terms low production because Padini is the backend operation vestments industry.Padini also can eliminate the culture problem in Hong Kong it is because the culture between Malaysia Chinese and Hong Kong are quite similar. It is because the Malaysian had influenced by Hong Kong culture through permeate and media since we had our television.Politic factorsThe legal system in operation(p) within a host country is an important environmental influence for international marketers. Fortunately Padini products are the simple familiar consumer products. But, the following areas in which international marketing management will be concerned to understand the legal position.Contracts for the supply and del iverance of goods and servicesThe registration and enforcement of trademarks, brand names, labelling Patents merchandise communicationsPricingProduct safety, acceptability and environmental issuesHong Kong is a free port and the financial hub in Asia. In Hong Kong the debonaire is stable compare to a lot of other countries. Therefore, it is the time to develop the brand in that country.Economic factorsCountries can be classified in a variety of ways. Most classifications are based on national income and degree of industrialisation. Hong Kong GDP per capita in excess of $ 3000. The market size and growth is encouraged, it is because Giordano can open the more than 50 outlets in Hong Kong within a years. Thus, the necessity will very impressive if Padini fashion can really suit the degustation of the Hongkee.Competitive factorsStiff competition sure will occur in Hong Kong market, but Padini brand image is strongly O.K. up by real value quality, functionality and price.In Michael Porters cinque forces the important forces that can affect Padini in Hong Kong is the rivalry between the competitors and customers. The others like substitutes, supplier and new entrant will be the second consideration.How to develop brand image3.0 SymbolsBuyers respond differently to company and brand images. The primary way to account for NIKE. NIKE succeeded in convincing millions of young consumers that shoe is non simply the shoe, its an attitude. Padini should also study to acquire this influence power in consumers mind.3.1Media/ AdvertisingPadini in Malaysia is the popular brand in consumers mind. If Padini wish to develop the brand image in the Hong Kong consumers mind it not so easy. Therefore, Padini should appear in the most popular Hong Kong magazine.Apart from it, Padini also can give the post card brochures to customers to increase the brand awareness.On top of that, Padini ability engage in programmes that broadcast the fashion shows around the clock or 24 hours in the Specially formulated carriage Channel in the satellite TV.3.2Events/ product endorsementA company can build an identity through the events it conferrers. every one deal that Hong Kong TV programmes is attractive, consumers like to watch TV at the equal time they also like to take the actor or actress as their image role work. Thus, if Padini can successfully sponsor the costume to the actor or actress in virtually soup opera or TV programmes. Padini brand will become more popular. These role models can dispense fan club activities featuring autography session and all these product endorsers are wearing Padini outfits.When Padini develop their brand in Hong Kong it still carry to choose the appropriate media to promote their brand and products. Thus, Padini can take part in their fashion show. For example, every month in Hong Kong most popular shopping oculus TIME SQUARE will transmit the fashion show. At the same time, a lot of the famous actors and actresses will come to give the comment toward the model, designer and the fashion they wear. If Padiniproduct also can be chosen by the famous actor or actress as their brand I go through that Padini will has the bright future in Hong Kong.3.3 AtmosphereThe physical spot occupied by the company is another(prenominal) powerful image generators. For example, in Hong Kong DKNY demonstrable a distinctive image through its outlets. When you enter in you will feel enter into star trek spot ship.Thus, Padini film to survey how the competitors outlets interior design, layout, tinge and furnishings in order to match the taste of the customers. If not, the consumers will project the brand is the modest brand because of the outlets.How to maintain the brand honorICEBERG MODELPadini also need to plan how to maintain the brand equity, truly maintain the brand equity is barrier as develop the brand. A brand is what the customer buys. But, the equity is the marketing addition that exists in the custom ers mind.Brands must be holistically integrated to meet target needs. For example in the Iceberg model the brand with nothing below the groundwater level lacks depth and sustainability. Thus it will not last for a long menstruation of time.Actually Padini must always take care of their stakeholders.Padini should not only aim for maximising the profit and abandon the employees and other shareholders feeling. The best employees will generate the pudding stone for the company if they sincere to their company. They will feel proud to be the members of the company. On the other hand, if the company squeeze them lack of want to them, sooner or later they will try todestroy the brand of the company.How to be a social responsible brandNowadays the global marketer concern about environmental issues and social responsible. Padini also can take this opportunity to develop their brand in consumers mind.Padini can do some promotion for example, if the customers purchase their products and ke ep their recycle clutch for next time shopping use in Padini outlet they will deduct 10 cents for the environment charity group. It is because Padini can cultivate the customers to become more environmental friendly and Padini also can save their cost. At the same time, if everyone in Time Square carries Padini Bag, the other will be curious and wish to be part of the culture too. Therefore, the root word should have the serial number so the retailers only can proof the bag is old.From the serial number, Padini also can move the customers in the better way by offering them the lucky draw in every month to win the Padini products like belt, tee- shirt, vouchers and etc.Padini is the manufactures they have high engine room in dyeing the material. At the same time, Padini also can tell the consumers that they very concern the environment pollution issues. conclusion- Long Term StrategyPadini also need to do the internal and external audit to strengthen the position in the internat ional market. To do the audit the original step should do by Padini is to benchmarking with their strategy group competitors. The following picture is some example how to maintain the advertisement quality, outlets atmosphere, models, design and brand image compare with the competitors.Therefore, Padini also need to employ some of the foreign designer to pump insome new blood in their new innovate design or pattern.Padini also need to provide some upbringing to their stuffs to enhance skill and knowledge. As we know that world change aggressively, competitors have born(p) everyday. If we cannot plan to create the value bowed stringed instrument to the company, the company will hard to stick out prosperity.