Business Strategy Essay Example | Topics and Well Written Essays - 3500 words - 6

Business Strategy - Essay Example There could be positive or negative effect on stakeholders of any changes in strategy e.g. employee layoffs will have negative effect on employees. On the other hand an increase in revenue and profits of an organization will have positive effects on stakeholders. According to Mitchell (2009), it is oftentimes helpful to seek to model the organization in order to analyze the specific activities through which an organization can create a competitive advantage. Michael Porter sought to define such activities known by the handle â€Å"the value chain† and described it as follows: Outbound logistics refer to whatever activities might be necessary to ensure that the finished products reach the consumer. This can include but is not limited to storage, order fulfilment, and a litany of other factors. Marketing & Sales may be defined as those activities which are associated with encouraging buyers to purchase the product/service which is being offered. It includes advertising, pricing, branding etc. Within such a dynamic, the reader can and should engage with a simple SWOT analysis of the firm in question; Electrolux. As such, a brief discussion and analysis of strengths, weaknesses, opportunities, and threats will be presented. The firm displays more than a few strengths; the first of which is necessarily the fact that it has a long and storied past of offering consumer products to key markets since 1918. Moreover, the firm enjoys a very good reputation with consumers as presenting an extraordinarily high quality and offering expert customer support and service post sale. Additionally, key acquisitions and mergers have worked together to make the firm into a resilient one that encompasses the strengths of other companies such as â€Å"ElektroHelios, Finnish Slev, Flymo, Danish Atlas, and Norwegian Elektrag (Lorenz, 1989). One of the greatest weaknesses is the fact that the firm is a